We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Integrated Marketing
Marketing is the bridge between your business and the world – it’s how you turn a product or service into something people can’t ignore. Integrated marketing is like conducting a symphony—each channel is a different instrument, but when they all play in harmony, the result is a masterpiece. It’s about seamlessly blending traditional and digital media, content, branding, and customer engagement into a unified strategy that amplifies your message across every touchpoint. Rather than a scattered approach where each campaign operates in isolation, integrated marketing ensures that your story is consistent, compelling, and cohesive, no matter where or how your audience encounters it.
Think of it as a well-coordinated dance where every step reinforces the next,
creating a fluid, powerful brand experience.
BWP’s 3 Pillars of Integrated Marketing
When it comes to marketing, we stand tall on these 3 pillars:
Cohesion: Ensures that every piece of your marketing puzzle—be it social media, print ads, or email campaigns—fits together seamlessly, creating a smooth customer experience.
Consistency: It’s all about maintaining the same message, tone, and aesthetic across all platforms, so your brand identity sticks in customers’ minds like a catchy jingle.
Convergence: This is the magic that happens when your marketing efforts overlap and amplify each other, leading to stronger customer engagement.
To apply this to your business, at BWP, we make sure that every marketing channel you use is aligned in purpose, voice, and design. Whether you’re posting on Instagram, sending out newsletters, or running TV ads, we ensure they’re all telling the same story—just in different, complementary ways. This strategic harmony not only strengthens your brand’s presence but also creates an experience that captivates and converts.
The top 10 most common types of integrated marketing we create:
These types of integrated marketing strategies work best when combined in a holistic, unified plan that reinforces a consistent brand message across all touchpoints
Content Marketing
Creating and sharing valuable content (blogs, videos, podcasts, etc.) across platforms to educate, entertain, or inspire your audience while staying on brand.
Social Media Marketing
Using social media platforms (Facebook, Instagram, LinkedIn, etc.) to build community engagement, promote content, and drive brand awareness with consistent messaging.
Email Marketing
Sending targeted and personalized messages via email to engage existing customers, nurture leads, and promote sales, ensuring a cohesive tone and design with other marketing channels.
Search Engine Optimization (SEO)
Optimizing your website content for search engines to improve organic visibility while aligning the SEO strategy with other marketing efforts to drive traffic and conversions.
Paid Advertising (PPC)
Running targeted ads on Google, Facebook, LinkedIn, Instagram, or other platforms to reach a broader audience, with consistent ad messaging and design that ties back to organic marketing channels.
Public Relations (PR)
Managing a brand’s reputation through press releases, media outreach, and public appearances, ensuring consistent messaging across earned, owned, and paid media channels.
Influencer Marketing
Partnering with influencers to promote your brand on their social media or digital channels, ensuring their voice aligns with your brand’s core values and messaging.
Event Marketing
Hosting or sponsoring events—whether in-person or virtual—to promote your brand, products, or services, with all promotional materials and messaging consistent across all platforms.
Video Marketing
Creating branded video content for platforms like YouTube, TikTok, or Facebook that tells a cohesive story and integrates with your other marketing efforts to engage and inform.
Affiliate Marketing
Collaborating with affiliate marketers to promote your products, using consistent messaging and tracking to ensure the same brand voice and values are represented in all affiliate-driven campaigns.
Ready to transform your brand?
Contact us today to get your marketing plan off the ground.