We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Web/App Design & Dev
Web and app design: it’s like the secret sauce of the digital world, the fancy outfit for the internet party, and the handshake that makes the first impression unforgettable. Picture this: you’re scrolling through your phone, hunting for a website or app to solve your problem, make you smile, or give you a laugh.
You land on something that’s hard to navigate, feels clunky, or looks like it was made in 1997—immediate exit. And a swift judgment. That’s why web and app design are absolute MVPs in today’s tech-heavy universe.
Web and app design isn’t just about making things pretty (though, let’s be real, who doesn’t love a clean aesthetic?). It’s about crafting seamless experiences that make users feel like they’re gliding through an online world of possibilities. Good web and app design are the digital glue that holds everything together.
They blend aesthetics, functionality, and usability in a way that makes you not only visit—but stay.
Because in this world of constant click-happy users, it’s not just about being found
online—it’s about making sure the journey is smooth, and maybe even a little addictive.
BWP is a Full-Stack Digital Agency
Think of BWP as a “one-stop shop” for all things digital. From the front-end to the back-end, we offer a complete range of services that cover the entire journey of building and growing a brand or business online with a focus on UX (User Experience), UI (User Interface), and IXD (Interaction Design).
Here’s a breakdown of UX, UI, and IXD:
UX: User Experience
UX refers to the overall experience a person has when interacting with a digital product, like a website, app, or software. It’s about how easy, enjoyable, and intuitive those interactions are.
UI: User Interface
UI refers to the visual design and interactive elements of a digital product—the stuff you can see and click on when using a website, app, or software. It’s everything from buttons, menus, and icons to the layout, colors, fonts, and images that make the interface visually appealing and functional.
IXD: Interaction Design
IXD is a key component of the design process that bridges the gap between the design elements (UI) and the overall experience (UX), creating interactions that make the product feel responsive and user-friendly.
The BWP Web and App Development Process
BWP has designed and produced high-converting websites and apps in the Salt Lake City area and beyond since our inception, and we have adapted, evolved, and excelled with the rise of technology. Driven by the understanding that a brand’s visual objectives and emotional characteristics must be defined before the creative begins, our process is first directed by a two-fold focus:
The presence of a state-of-the-art interface design, development, and functionality
The app or site must integrate into a client’s overall marketing strategy and brand personality
With our focus set, we then move forward with our deliverables:
User-flow Map:
Once the objectives and tools needed are determined, we develop a strategic user-flow map to flush-out what specific user interactions are necessary and how they interact with one another. We test every possible path a user might take and what interactions must occur on each page.
Wireframes:
UI refers to the visual design and interactive elements of a digital product—the stuff you can see and click on when using a website, app, or software. It’s everything from buttons, menus, and icons to the layout, colors, fonts, and images that make the interface visually appealing and functional.
Interaction Plan:
After completing the wireframe, we move to the interaction design phase. Here we craft digital experiences that not only convey a brand’s story but allows users to experience a brand’s personality and dynamism. Accomplishing this phase involves prototyping, testing, and personas before refining the creative, animation, and content.
From concept to click-worthy, are you ready to turn heads and grow your business?
When your business stands out digitally, you don’t just capture attention, you capture customers.