You.
You are our how.
For almost 30 years we’ve been brand building and one thing has always remained the same- YOU. Your purpose, story, goals, and success, become the backbone of our determination to purposefully go above and beyond what’s expected.
Digging for data: That’s how we get to know the customer
By integrating a strategic combination of quantitative and qualitative research, we gather vital data and insights by observing how users interact with things in their natural environment. And with the right data, we build brand loyalty and long-lasting, meaningful relationships, that keep your customers coming back.
Our research tools include:
Emotional Mapping
This qualitative research tool identifies the emotional benefits of a brand and taps into how consumers should feel when they are engaging with your brand.
Marketing Personas
Fictional profiles representing groups of similar people in a target audience are used to reach people on a deeper level and deliver on-target and on-time messaging.
User Experience (UX) Research
A complex analysis of the relationship between a product and the person using it, identifies patterns and behaviors that strengthen a user’s experience.
Interviews
Interviews with stakeholders, customers, or employees provide direct, nuanced feedback that reveals motivations, opinions, and brand associations in the participants’ own words.
Workshops & Focus Groups
Participants share insights, opinions, attitudes, and sentiments that are used to help make more informed plans and decisions about your brand.
Product Concept Gen & Testing
This data allows us to validate design and marketing strategies early on and help save time and resources by moving forward with smarter concepts.
Surveys
Conduct in-person, on-line, and phone surveys to extract concrete insights directly from your target markets.
Social Media Research
We gather both historical and real-time data to identify trends, patterns, and human behaviors associated with your product or brand.
Blog Data Research
Blog data research helps identify trending topics and optimize SEO strategies, adding value by guiding content creation, improving visibility, and driving better marketing decisions.
With the right data comes a downright, effective strategy
Using the qualitative data and insights we gather, we begin to organize,humanize, and refine our findings to develop strategies that not only align with your business goals, but connect to the core of human interaction and emotion and effectively tell your story.
Consumer insights that influence our strategy generation
A little bit of process will go a long and worth-while way
No matter the project scope, ultimately, we want our creative work to help you, your brand, and your business, attain a connection to your stakeholders, build brand awareness, embolden your brand messaging and its reach, and develop and reinforce brand loyalty. At BWP, our creative team uses an in-depth, 8 step process that allows for new discoveries, idea generation, and problem solving, and ensures that we all meet our goals.
We call this: 8 Steps To Attainment
1: Research and Discovery
Through internal stakeholder workshops, we assess the challenges, develop a competitive analysis, and complete a consumer discovery. Then, using ethnography, personal interviews, charettes, focus groups, surveys, consensus building and additional investigation, we begin to unlock the untold stories that translate into the foundation of a brand’s success.
2: Strategic Ideation
We take a deep dive into data collection and build customer personas, emotional maps and behavior models that translate into authentic, sustainable, economical, and emotional points of connection. We then align these points to create our brand strategy.
3: Brand Architecture
In collaboration and buy-in from all stakeholder groups, actionable insights established in steps 1 & 2 are translated into marketing opportunities, positioning strategies and a cohesive brand architecture, or structure that supports the brand’s value proposition. Here we will establish the mission, vision, values, persona, essence, positioning statements and taglines.
4: Story Development
By knitting together the strategic positioning, brand architecture, essence, positioning, and differentiating characteristics of your brand, we reveal memorable brand stories that connect to every touchpoint and channel where your brand intersects with each audience.
5: Stakeholder Alignment & Analysis
Utilizing appropriate communications and evaluation methodologies, we connect with internal and external, and present and past brand communities, potential customers, and all relevant stakeholders to test, survey, confirm and reaffirm the brand strategy. If it’s needed, we revise the strategy and then engage all channels and communities to share brand stories and begin to build brand equity.
6: Execution, Deliverable Analysis & Testing
Through omni-channels and tactics selected to connect brand to audience, the launch is executed. From brand ID, web, apps, and social media, to packaging, digital marketing, content generation, and video- there are countless channels to market within, test, analyze, and refine and relaunch if needed.
7: Deliverable Confirmation & Marketing Plans
Deliverables are prepared and presented to all stakeholder groups to obtain further insight and final buy-in. Utilizing the user experience research and data from step 6, we identify the optimal channels for each market segment, fine tune the execution and develop a strategic marketing plan to attain future success.
8: Implementation & Attainment Analysis
Following the execution and deliverable confirmation, tracking and a full-scale analysis of the results follows,to determine if we’ve attained success. If needed, improvement tactics to increase reach are implemented, and final attainment for future viability is established.
1: Research and Discovery
Through internal stakeholder workshops, we assess the challenges, develop a competitive analysis, and complete a consumer discovery. Then, using ethnography, personal interviews, charettes, focus groups, surveys, consensus building and additional investigation, we begin to unlock the untold stories that translate into the foundation of a brand’s success.
5: Stakeholder Alignment & Analysis
Utilizing appropriate communications and evaluation methodologies, we connect with internal and external, and present and past brand communities, potential customers, and all relevant stakeholders to test, survey, confirm and reaffirm the brand strategy. If it’s needed, we revise the strategy and then engage all channels and communities to share brand stories and begin to build brand equity.
2: Strategic Ideation
We take a deep dive into data collection and build customer personas, emotional maps and behavior models that translate into authentic, sustainable, economical, and emotional points of connection. We then align these points to create our brand strategy.
6: Execution, Deliverable Analysis & Testing
Through omni-channels and tactics selected to connect brand to audience, the launch is executed. From brand ID, web, apps, and social media, to packaging, digital marketing, content generation, and video- there are countless channels to market within, test, analyze, and refine and relaunch if needed.
3: Brand Architecture
In collaboration and buy-in from all stakeholder groups, actionable insights established in steps 1 & 2 are translated into marketing opportunities, positioning strategies and a cohesive brand architecture, or structure that supports the brand’s value proposition. Here we will establish the mission, vision, values, persona, essence, positioning statements and taglines.
7: Deliverable Confirmation & Marketing Plans
Deliverables are prepared and presented to all stakeholder groups to obtain further insight and final buy-in. Utilizing the user experience research and data from step 6, we identify the optimal channels for each market segment, fine tune the execution and develop a strategic marketing plan to attain future success.
4: Story Development
By knitting together the strategic positioning, brand architecture, essence, positioning, and differentiating characteristics of your brand, we reveal memorable brand stories that connect to every touchpoint and channel where your brand intersects with each audience.
8: Implementation & Attainment Analysis
Following the execution and deliverable confirmation, tracking and a full-scale analysis of the results follows,to determine if we’ve attained success. If needed, improvement tactics to increase reach are implemented, and final attainment for future viability is established.