We are proud to announce the launch of the Hive Pass Media Campaign currently running on Buses and Trax across Salt Lake City. BWP provided advertising, marketing, branding, campaign development, media, identity design, print design, digital design and strategic consultation for the Salt Lake City Department of Transportation to further the success of the Hive Pass Program. The Hive Pass is a program of Salt Lake City offered to all City residents with the goal of making transit more affordable and accessible. Having a personalized pass in your pocket makes riding transit more convenient – no more searching for exact change for your fare. The Hive Pass is now a monthly pass that activates on the first day of the month for which it is purchased. You can purchase the pass at any time, and the cost will always be $42 so purchasing the pass at or very near the first of the month will help you make the most of the pass. Let’s get the word out about this fantastic program!
