BWP has just completed a branding initiative and community vision for the Redevelopment Agency of Salt Lake City (RDA). It was a fantastic and rewarding process to work with the branding committee to develop the new brand identity and community vision for one of Salt Lake City’s oldest and most celebrated neighborhoods.
This is the second neighborhood branding initiative we have completed for RDA and love to bring our expertise to the revitalization efforts of neighborhoods across the city. We worked closely with the committee and incorporated feedback from the community to create a brand architecture that beautifully informed the design and development of the new Marmalade community vision and identity.
The objective was to capture the friendly, genuine nature of the neighborhood. Celebrate the history of the fruit trees that were planted by the original settlers of the neighborhood. Find the appropriate blending between old and new – historical and progressive. The new identity shown above is the successful culmination of research, brand development and design all working together to capture the essence of a community.
Congratulations Marmalade!