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REBRANDING AND WEBSITE FOR CRITICAL INTELLIGENCE

BWP Communications is pleased to announce the website launch and rebranding of Critical Intelligence (www.critical-intelligence.com).

Critical Intelligence is cyber security company specializing in identifying and analyzing ICS and SCADA systems. Since its inception, Critical Intelligence has grown in leaps and bounds and has quickly become a reputable company that needed a new look and feel that would allow them to compete in the global market.

BWP is the current agency of record for CI. We provide brand strategy, advertising, marketing and website development.

Logo Design ::

The original logo for Critical Intelligence was in need of a more contemporary look that incorporated the concept of global security while tying in the “CI” to represent the company.

Original Logo
Logo Development exploring shields, locks, targets, interconnection, the world, and walls. The client decided on an interconnected shield concept (bottom right).
Color exploration for the final mark. Looking at competitors, the yellow shield was decided on to stand out and become their identifying color palette.
Final Logo

Web Site Redesign ::

Critical-Intelligence.com needed to revamp their website to fit the new brand and to make it more user friendly while delivering a strong message about who they are and what they do. The result is a state-of-the-art web site that is interactive, progressive, and emulates their new brand and philosophy.

Old Site
New Site