BWP is excited to announce the completion of a 6-month brand development and Public Relations project for Glacier Bancorp. Glacier Bancorp is a bank holding company with assets of $9.7 billion and is headquartered in Kalispell, Montana with 146 banking offices across 7 states. The project involved the merging of two key divisions, First Bank of Wyoming and 1st Bank, brought together to become one entity with the goal of streamlining operations and providing a more seamless customer experience. The scope required an extensive name development process as well as brand identity and public relations initiative to carefully manage the dissemination of information to the employees as well as the public. Below are samples of the final name and brand identity developed for the new division. Bold, timeless, authentic, professional, appropriate, friendly and accessible, the new brand identity is a simple yet elegant solution that will represent the new division beautifully moving forward. Thank you to the team at Glacier Bank for being such an incredible client to work with. Thank you for the experience.
