BWP Blog

Blog

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Further Developing the Hive Brand

BWP is proud to continue its work with the Transportation Division of Salt Lake City Corporation. Following our initial brand development initiative supported by the marketing and advertising campaigns we launched for The Hive Pass…we continue to work with Blake and his team to further develop the Hive brand and get the word out about this incredible program. The new Hive Pass cards were just printed and are now available. Anyone who uses public transportation or has been thinking about doing so, we recommend getting on board and getting a Hive Pass. Become a brand ambassador!

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Design of EnerBank’s Star Performer Award

We are proud to be the Agency of Record for EnerBank USA — America’s #1 Home Improvement Lender. We have just completed the design of their Star Performer Award and it turned out beautifully. This award is presented to premier clients of EnerBank who achieve certain performance status milestones. We love working with the EnerBank team and look forward to another powerful year together.

New Designer: Dan Tetzl

New Designer: Dan Tetzl

BWP, a full-service marketing firm, would like to welcome our new talented designer, Dan Tetzl. He will be working for our agency helping us with a variety of strategic communications and marketing objectives, including branding, advertising, web design and development, video creation, social media, market research, community visioning and public outreach. He is from Salt Lake City, Utah and studied graphic design at Utah Valley University. He is a valued addition to the team and will continue the tradition of top tier creative development at BWP.

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Developing Taylorsville City’s Community Vision

BWP is excited to be working with Taylorsville City, on developing a community vision to help transform the city’s future and unite the community. BWP Communications is a Salt Lake City, Utah based full-service strategic communications firm that provides creative services such as: advertising, marketing, branding and web design for clients throughout Utah and across the Intermountain West. BWP responsibilities include public outreach, market research, community vision and brand development.

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GOMB 2nd Annual Utah OPS Conference Marketing

BWP was honored to be an integral part of the 2nd Annual UtahOPS conference held by the Governor’s Office of Management and Budget (GOMB). As a full-service advertising agency located in the Salt Lake City, Utah, BWP oversees marketing, advertising, video development, brand development, event management, print, web, research and many other areas of strategic communications for GOMB. The event was an enormous success and we believe the Office is making a dramatic difference in the way our State Agencies do business. We are proud to be working alongside Kristen Cox and her amazing team.

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The Hive Pass – Ad in Action – Media Campaign

We are proud to announce the launch of the Hive Pass Media Campaign currently running on Buses and Trax across Salt Lake City. BWP provided advertising, marketing, branding, campaign development, media, identity design, print design, digital design and strategic consultation for the Salt Lake City Department of Transportation to further the success of the Hive Pass Program. The Hive Pass is a program of Salt Lake City offered to all City residents with the goal of making transit more affordable and accessible.  Having a personalized pass in your pocket makes riding transit more convenient – no more searching for exact change for your fare. The Hive Pass is now a monthly pass that activates on the first day of the month for which it is purchased. You can purchase the pass at any time, and the cost will always be $42 so purchasing the pass at or very near the first of the month will help you make the most of the pass. Let’s get the word out about this fantastic program!

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Vote By Mail Salt Lake City Advertising Campaign

With elections coming up, BWP Communications has been working with Salt Lake City Corporation and the City Recorder’s Office to develop a citywide “Vote By Mail” advertising campaign. Our company has worked in various creative capacities for this project such as, advertising, marketing, graphic design, digital media, print media, messaging, and media buying. This advertising campaign aims to increase voter participation.

New Advertising Intern: Emily Nelson

New Advertising Intern: Emily Nelson

BWP Communications would like to welcome its newest member on board. Emily Nelson will be an intern for the company this summer. She is currently a BYU student in the advertising program and is looking forward to learning more about advertising and marketing in a real world setting. Emily is excited to learn about brand development, marketing strategies, web design, video creation, advertising, research, and photography.

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New ”I Ride with Hive” Advertising Campaign

Beginning July 1, look for our new advertising campaign, “I Ride with Hive”, developed for the Department of Transportation. BWP, a full-service advertising company located in Salt Lake City, Utah, has been working to develop a strategy that will showcase the benefits of the Hive Pass and encourage Salt Lake City residents to engage with public transportation. This project has required the development of a creative brand identity, advertising campaign, print and digital advertising, radio sponsorships, and other marketing endeavors. We are excited to increase the exposure and participation of the Hive Pass.

BWP and the Governor’s Office of Management and Budget

BWP and the Governor’s Office of Management and Budget

BWP Communications, a creative firm located in Salt Lake City, Utah, is honored to be the agency of record for the Governors Office of Management and Budget (GOMB). We look forward to working with GOMB and are excited to develop and implement effective strategies to fulfill their objectives. Our agency will be developing a strategic platform to help Governor Herbert and the GOMB team achieve his objective of reducing government spending by 25% by the end of 2016. In order to accomplish this objective, GOMB has created the SUCCESS Framework and engaged BWP to increase the effectiveness of this influential program through research, brand development, advertising, marketing, video, and other strategic communications strategies.

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Sugar House Monument Plaza Place Branding

The heart of Sugar House just got a makeover! BWP is please to be the marketing agency for the momentous occasion of opening the new Sugar House Monument Plaza. The new plaza encompasses an acre of open space to serve as a community gathering point that will host festivals, farmer\’s markets, music performances and more.

We worked with the RDA to create messaging, flyers, posters, and an advertising campaign that made this a successful event. BWP is the advertising agency of record for RDA for whom we provide research, design, place branding, identity development, and strategic communications.

BWP Wins National Award for Campaign Video Development

BWP Wins National Award for Campaign Video Development

The National Association of County Information Officers (NACIO) has awarded the Utah Association of Counties a best of 2015 award for the ”How Counties Work” social media marketing campaign video produced by Richard Jewkes and the team at BWP Communications.

The animated video is used in collaboration with the curriculum teaching students about county government. It’s a fun and informative social media video that highlights how counties provide a number of services across many service areas. It also explains briefly what each county official does.

Category G – Video/Electronic Communications
How Counties Work video series

Name of program: Story of Your Life
County: Utah Association of Counties
Category: Audiovisual Productions
Name(s) for certificate: Doug Perry
Recognition: Superior

BWP Communications is a creative marketing and advertising company offering video development, web, print and strategies for clients.