BWP, a full-service marketing firm, would like to welcome our new talented designer, Dan Tetzl. He will be working for our agency helping us with a variety of strategic communications and marketing objectives, including branding, advertising, web design and development, video creation, social media, market research, community visioning and public outreach. He is from Salt Lake City, Utah and studied graphic design at Utah Valley University. He is a valued addition to the team and will continue the tradition of top tier creative development at BWP.

BWP Communications would like to welcome its newest member on board. Emily Nelson will be an intern for the company this summer. She is currently a BYU student in the advertising program and is looking forward to learning more about advertising and marketing in a real world setting. Emily is excited to learn about brand development, marketing strategies, web design, video creation, advertising, research, and photography.

BWP Communications, a creative firm located in Salt Lake City, Utah, is honored to be the agency of record for the Governors Office of Management and Budget (GOMB). We look forward to working with GOMB and are excited to develop and implement effective strategies to fulfill their objectives. Our agency will be developing a strategic platform to help Governor Herbert and the GOMB team achieve his objective of reducing government spending by 25% by the end of 2016. In order to accomplish this objective, GOMB has created the SUCCESS Framework and engaged BWP to increase the effectiveness of this influential program through research, brand development, advertising, marketing, video, and other strategic communications strategies.

The National Association of County Information Officers (NACIO) has awarded the Utah Association of Counties a best of 2015 award for the ”How Counties Work” social media marketing campaign video produced by Richard Jewkes and the team at BWP Communications.

The animated video is used in collaboration with the curriculum teaching students about county government. It’s a fun and informative social media video that highlights how counties provide a number of services across many service areas. It also explains briefly what each county official does.

Category G – Video/Electronic Communications
How Counties Work video series

Name of program: Story of Your Life
County: Utah Association of Counties
Category: Audiovisual Productions
Name(s) for certificate: Doug Perry
Recognition: Superior

BWP Communications is a creative marketing and advertising company offering video development, web, print and strategies for clients.

Methods in Psychology and Design Research

New Year always makes me think about the future and this provokes a lot of anxiety, so I wanted to write about some methods in psychology and design research that help to think about the future in a constructive, playful way.

A lot of work at BWP focuses on helping our clients reinvent themselves and imagine their futures. Thinking about future is both exciting and anxiety provoking, so it requires a special approach.

This summer BWP worked with a client who wanted to come up with more effective ways to partner with other local organizations. During one of our workshops we encouraged our client to enact these future collaborations. We prepared a role playing exercise using personas of potential partners that were developed through ethnographic research. Richard and I role played potential partners who members of the client team had to engage with. Together we brainstormed ideas for future collaboration and programming. Through this exercise, the client team developed empathy with and better understanding of their potential partners and created actionable solutions for future collaborations.

Branding the Idea of Stop Texting and Drive Safely!

In 2011 at least 23% of auto collisions involved the use of mobile phones. Nation-wide, that’s 1.3 million car accidents. If you’re traveling at 55mph, your car will cover the length of football field in just 5 seconds, which is the minimal amount of time your attention is taken away from the road when texting and driving. That’s long enough to cause serious accidents. And most assuredly, even fatal accidents.

Drivers are Still Texting and Driving

Amazingly, 55% of adult drivers still claim it’s easy to text and drive, and 77% of young adults are “very” or “somewhat” confident that they can safely text while driving. This is a troubling number, especially considering the fact that 39 states currently have laws that prohibit all drivers from text messaging while behind the wheel. (Source: textinganddrivingsafety.com)

Miss Utah USA, Jamie Lynn Crandall

Jamie Lynn Crandall, former Miss Utah USA (2011) and a professional model, made it her platform during her reign to promote the message that it’s very dangerous to text and drive. She helped found the campaign “Hang Up – Save a Life.” Her good friend, Lauren Mulkey, a student at East High School in Salt Lake City, had just dropped Jamie off after a holiday event, then moments later was killed by a texting driver. This life-changing event inspired Jamie to use her position as Miss Utah USA to promote a campaign to alert the people of Utah about the dangers of texting while driving.

Her Campaign Against Texting While Driving

Now, seven years later, Jamie is still very committed to the cause. Though her efforts were instrumental in helping create a no-texting while driving law in Utah, the statistics shown above demonstrate the need for continued messaging targeted at both young adults and all drivers alike. During her year as Miss Utah USA she campaigned across the state, mostly speaking at high schools, as a person who had experienced the tragedy first hand.

Jamie: Not Going to Give Up

After relinquishing her crown, Jamie continued her career as a working model, which has taken her from Chicago to Florida to Los Angeles. Now back in Utah she intends to continue the messaging campaign and branding to alert drivers throughout the state and beyond to help people understand the personal tragedies and life-changing consequences of texting while driving.

“Hang Up – Save a Life”

BWP was fortunate to work with Jamie on a branding project for our clients where we had the opportunity to get to know her. (Shown here are some of the photos she did for us.) We are very happy to help Jamie further her cause by helping to promote the notion of “Hang Up – Save a Life.”

Thanks for all you do Jamie! And from all of us at BWP, we encourage Utah drivers to turn off your phones before your drive.