There are several methods by which clients will judge your ecommerce business as they interact with it, and your website and its design are often items at or near the top of this list. Quality web design, therefore, makes a huge difference in the success of many ecommerce businesses, and offers value in several different ways.
At BWP Communications, web design is just one key piece of the comprehensive digital marketing services we provide to clients, which also includes branding, social media services and even forms of print and physical marketing as well. What are some of the key areas of value that quality web design offers to any ecommerce business, large or small, and how can you be sure to capitalize on each of these areas by utilizing pros like ours? Here\’s a simple primer.
Making a First Impression
One of the single biggest benefits of utilizing the services of a professional web designer is that it offers you an opportunity to make a strong first impression on any potential clients who visit your website. After all, if their initial experience with your site isn\’t positive, chances are they won\’t stick around for long or come back in the future.
A good design makes sure that prospects see an attractive, easy-to-navigate website right away, and this is likely to draw them in and encourage them to explore what you have to offer. Similarly, a quality design also helps make sure that your site looks great on any device – desktop or mobile – ensuring that people can access it easily no matter their platform of choice.
Crafting – and Placing – Quality Content
Content is another key aspect of any website, and a good web designer is likely to understand how to organize it in a way that\’s both visually appealing and easy to digest. This organization might include the placement of images, videos or other multimedia content alongside written text pieces, all designed to draw attention while also providing useful information.
In addition, good design also helps ensure that your content is in places where prospective clients are likely to find it. This includes not just on the main page, but throughout your site\’s various pages, categories and blog posts as well.
Ensuring SEO Functionality
Another major benefit of quality web design is that it can provide an edge when it comes to achieving higher search engine rankings. This is true for both organic searches and \”paid\” ads, as good designers will be able to ensure that your site utilizes the most effective titles, meta descriptions, tags and other elements – all designed with the search engine in mind.
For those unaware, these kinds of back-end elements help ensure that your website is optimized for Google and other search engines and the \”crawlers\” they use to find and index content. As a result, quality design can bring more traffic to your site – and therefore help increase sales as well.
Creating a Functional Shopping Experience
No ecommerce website can be truly successful without having a functional shopping feature – which is another area where a professional web designer can come in handy.
Good design ensures that prospective customers have an easy, intuitive experience when shopping on your website. This includes making sure the checkout process is simple and straightforward, as well as features like providing secure payment options and allowing for the storage of customer information (such as address and payment info) for future orders.
A professional web designer is also likely to include recommendations for online marketing campaigns and other strategies to increase sales, as well as tools that make it easier for you to track those sales.
Consistent Branding and Design
Consistency also plays a big role in the success of many ecommerce sites, and a good web designer will make sure that your logo, visuals, color palette and other design elements are used across all of your online channels. This kind of consistent experience can help build trust with prospective customers, as it\’s easier for them to recognize and remember your company when they see those same design elements again and again.
For instance, a great designer will make sure that your website, social media accounts, emails and other online channels all have a similar look and feel. This can help strengthen your brand as you engage with both current and potential customers.
Ultimately, quality web design is an invaluable asset for any ecommerce business – one that has the power to make or break the success of your site. With the right design, you can create an engaging and successful ecommerce website that will help your business reach its full potential.
For more here, or to learn about any of our branding agency services online or in print, speak to our team at BWP Communications today.