BWP Communications
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WORK
DIRECTV
Direct TV
BWP created a full-scope advertising campaign for DirecTV focused on their newly released DVR product in concert with the promotion of their affiliation with NFL Sunday Ticket. The branded service, "TOTAL CHOICE", was integrated into the campaign. A variety of messaging and visual solutions were developed to resonate with demographics pre-determined by market research.
ADVERTISING CAMPAIGN DEVELOPMENT
DirecTV Advertising and Marketing Examples