BWP Communications
We are a relationship-driven advertising agency...
We are a relationship-driven, strategy-based, advertising agency.
A Few of our Latest Projects

Salt Lake City DOT

Hive Pass Brand and Campaign

Hive Pass Salt Lake City | Logo and Ad Campaign

Brand Development, Marketing and Advertising Campaign

We are proud to announce the completion and launch of the new Hive Pass brand and advertising campaign. The Hive Pass is a program of Salt Lake City offered to all City residents with the goal of making transit more affordable and accessible. The Hive Pass is now a monthly pass that costs $42.00 per month, a 50% discount from a regular monthly UTA pass. The remaining 50% is covered by Salt Lake City (30%), and UTA (20%). Purchase for 12 months up front will receive an additional $29 discount.

BWP developed the new brand identity, messaging, marketing strategy and advertising campaign for the program. We engaged with current Hive Riders we aptly named “Brand Ambassadors” and conducted a photoshoot with our brand ambassadors to celebrate them and their support of the program. This approach personalized the brand and sparked an emotional connection with the City, making the residents of Salt Lake City aware of how this fantastic program can contribute to their lives as well as the community and environment.

Hive Pass Salt Lake City | Poster Design and Marketing Campaign

Station Center Salt Lake City

Revitalizing a City

Station Center Salt Lake City Logo design and neighborhood branding

Brand Development, Marketing and Advertising Campaign

BWP serves as the marketing and advertising agency for Redevelopment Agency of Salt Lake City (RDA) who revitalizes rundown areas of our city. We provided branding, marketing and advertising to launch a new image for the area, attract developers, and support the community. The new brand and marketing campaigns for Station Center Salt Lake City launched April 2015. Full services for this project included:

Utah Association of Counties

"Why Counties Matter"



Brand Development, Marketing and Advertising Campaign

BWP serves as the marketing and advertising agency for The Utah Association of Counties, the voice of Utah's 29 county governments. We helped the organization rebrand, develop a marketing strategy and produced advertising campaigns and explainer videos to better inform the public about county government. Recently, we created an engaging, informative and educational ad campaign anchored by TV and Radio. The campaign is based on the idea that county government plays an integral role in helping citizens by providing services that impact each of us on a daily basis. Our work with UAC includes:

High West Distillery

Hand-Crafted in Small Batches

Prudential Realestate Ad Campaign by BWP Communications

High West Distillery & Saloon

Like High West Distillery, BWP produces the highest quality creative with an emphasis on brand building, advertising and consumer-driven marketing strategies. We conduct in-depth, qualitative research to inform the strategy and guide the creative for every client, which allows us to develop brands with complexity and character. Our work is all handmade in small batches, one piece at a time. It's our belief that a hands-on approach makes a difference. Take a sip of our work and see what you think!

Launching Utah's First Distillery

When High West set out to build Utah's first saloon and distillery in Park City, (actually, the first since the 1870's), they called BWP to help them create a brand, develop advertising campaigns and launch the new company. Combining a mixture of classic old west saloon imagery with the unique flavor of Park City's mountain heritage, we developed designs for the spirits bottles, a new website and revitalized the High West brand identity.

EnerBank.com

Reviving the Online Presence of a National Bank

EnerBank Web Design and Development by BWP Communications

 

Approachable and Professional Web Design

We are proud to announce the launch of the newly designed and developed website for one of America's premier home improvement lenders. EnerBank is a highly specialized bank providing unsecured home improvement lending through strategic business partners and independent contractors throughout the United States.

EnerBank engaged BWP to revive their online brand and create an approachable, professional presence with the directive, "we do not want to look like a bank". While their direct primary audiences are contractors and sponsors, the messaging, marketing approach and visual presentation had to resonate with consumers who invariably visit the site to validate the lender ultimately financing their project. The client also required specifically tailored advertising and marketing solutions to more effectively communicate with their business customers.

We listened. And performed.

Clean Design, Strategic Messaging, Innovative Thinking

Utilizing crisp, clean design, strategically crafted messaging, content written with a tone that resonates specifically with desired audiences, and CMS programming with seamless pixel perfect implementation, BWP has created a corporate web environment that will change the way the banking industry presents itself online.

Yee-Haw Pickle Co.

Naturally Delicious Packaging

Yee Haw Packaging Design and Company Rebrand by BWP Communications

 

Creative Packaging for YeeHaw Pickles

BWP brought Yee-Haw Pickle Company to life with a complete redesign of their retail packaging. "Hot Damn" and "No Frills" are the respective names of their best-selling dills and a good description of how we handled the packaging redesign. Hot Damn good design with No Frills, just the essence of the brand.

The Importance of Brand Essence

Attention to detail and a design theme to reference locally sourced produce was the goal of our new packaging solution for YeeHaw Pickle. Much like the folks at YeeHaw, BWP is a small-batch solution provider, devoted to helping locally-owned manufacturing and sustainable agriculture. The result is naturally delicious pickles surrounded by naturally delicious packaging.

Prudential Real Estate

Everyone Needs Rock-Solid Support.

Prudential Realestate Ad Campaign by BWP Communications

 

What's Your Rock?

Maybe it's your love of music, or your family or your passion for the great outdoors. But when you're engaged in an important decision like finding a new home (or selecting an advertising agency), you need rock solid support. That's how we helped Prudential convey their message, "Solid as a Rock." We put a new and creative spin on old message that helped build and promote brand equity for Prudential Utah Real Estate. Let us be your rock!

Integrated Communications for Prudential

The biggest financial decision most of us make is buying or selling our primary residence. We developed advertising campaigns, marketing strategies and a new online presence to promote the 125 year-old messaging that Prudential is now, always has been and will ever be "Your Rock" for support, information and representation.

Bringing Clarity to Business Thinking

Deeper Insights Through Ethnographic Research

Customers engage with brands when the offering fulfills their needs and is inspired by what they love and value. Through an array of integrated research solutions, especially ethnography, we help clients make more informed business decisions. Deeper connections with customers along with transparency and meaning in both messaging and product development is the end result.

Emotion Maps, Personas and Behaviors

We gain deep insights into what makes your brand compelling, and what makes your customers engage with your products and services through in-depth, qualitative research. Using that data, along with vast experience and informed judgment, we create emotion maps, customer personas and behavior patterns to identify key attributes, benefits and values that drive customer engagement.

User Experience Design Research

Our user experience design research provides insights and ideas to make your products, services or websites more competitive, more innovative, and more in line with what your customers really need and value. This kind of post-launch research increases interactions with your customers and improves the effectiveness of your communication strategies.

Integrated Research Methodologies

We utilize a fully integrated research process to bring target segments to life, humanize statistics, and invigorate product development and communications efforts. Our proven research protocol involves:

BWP's integrated research solutions bring clarity to business intelligence and decision-making. The result is deeper customer connections and more successful communications. Call us and find out how we can help you!