BWP Communications
We are a relationship-driven advertising agency...
We are a relationship-driven, strategy-based, advertising agency.
Nav Up

Featured Brand Development, Marketing, and Advertising Projects

Environmental Design and Brand Development

SLCRDA - Regent Street/Eccles Theater

Regent Street fence wrap

BWP was honored to be involved with the launch of the new Eccles Theatre in downtown Salt Lake City. We designed and produced over 300 feet of fence wrap to enclose the new hotel on Regent Street and over 130 feet of window wrap to cover the two new restaurants going in. Fireside and Pretty Bird.

PrettyBird coming soon window graphics

As one of the leading marketing companies in Utah, we offer brand development, research, video, web design and web development, graphic design, product and packaging design, branding, SEO (search engine optimization) and social media, print design, place branding, and many other strategic services that help brands evolve and permeate the marketplace. We are proud to be the creative firm for the SLCRDA and in supporting their efforts on improving our city..

fireside pizza coming soon window_graphics

Marketing and Advertising Campaign Development

Department of Sustainability

Department of Sustainability Truck Wrap Graphic

BWP created this advertising and marketing campaign for the Division of Sustainability to educate Salt Lake City residents about the fact that they can reduce the size, and therefore the cost, of their trash containers. Taking into account our demographic, communication medium, challenges of the subject and other critical considerations…we developed this visually compelling campaign with a period twist…and a sense of humor which is always important when dealing with an issue as dry and unexciting as “Sanitation”. We incorporated an element of intrigue and interest while still being sensitive to communicating the core objective and message.

BWP is a relationship-driven ad agency located in Salt Lake City, Utah that builds and strengthens the symbiotic connection between consumer and brand. We specialize in marketing and strategic communications and employ qualitative research to support and quantify our creative solutions. We offer brand development, research, video, web design and development, graphic design, product and package design, brand identity, SEO and social media, print design, place branding, and many other strategic services that help brands evolve and permeate the marketplace.

Marketing Company Campaign for Salt Lake City, Utah

Strategic Communications, Marketing and Brand Development

SUCCESS Framework

GOMB Logo Re-Design and Marketing Campaign

The Governor’s Office of Management and Budget (GOMB) engaged BWP, a full-service advertising agency located in Salt Lake City, to help them accomplish the goal set forth by Governor Herbert to increase efficiency across all State Agencies by 25% by the end of 2016. The SUCCESS Framework is the “toolbox” utilized by GOMB to assist in teaching and implementing business techniques developed by the Office. BWP has been working side-by-side with GOMB in many areas of strategic communications and creative development including brand architecture and identity, marketing, messaging, qualitative research, persona and audience development, video, print design, web development, event planning and presentation, etc…

We are honored to be working with GOMB and look forward to being an instrumental component in the ultimate success of Governor Herbert’s initiative and will be providing comprehensive support in all areas and sub-areas of strategic communications, marketing, advertising and brand development.

SUCCESS Framework | Logo and Brand Development

Brand Development, Marketing and Advertising Campaign

Salt Lake City DOT

Hive Pass Salt Lake City | Logo and Ad Campaign

Hive Pass Brand and Campaign

We are proud to announce the completion and launch of the new Hive Pass brand and advertising campaign. The Hive Pass is a program of Salt Lake City offered to all City residents with the goal of making transit more affordable and accessible. The Hive Pass is now a monthly pass that costs $42.00 per month, a 50% discount from a regular monthly UTA pass. The remaining 50% is covered by Salt Lake City (30%), and UTA (20%). Purchase for 12 months up front will receive an additional $29 discount.

BWP developed the new brand identity, messaging, marketing strategy and advertising campaign for the program. We engaged with current Hive Riders we aptly named “Brand Ambassadors” and conducted a photoshoot with our brand ambassadors to celebrate them and their support of the program. This approach personalized the brand and sparked an emotional connection with the City, making the residents of Salt Lake City aware of how this fantastic program can contribute to their lives as well as the community and environment.

Hive Pass Salt Lake City | Poster Design and Marketing Campaign

Brand Development, Marketing and Advertising Campaign

Station Center Salt Lake City

Station Center Salt Lake City Logo design and neighborhood branding

Revitalizing a City

BWP serves as the marketing and advertising agency for Redevelopment Agency of Salt Lake City (RDA) who revitalizes rundown areas of our city. We provided branding, marketing and advertising to launch a new image for the area, attract developers, and support the community. The new brand and marketing campaigns for Station Center Salt Lake City launched April 2015. Full services for this project included:

Brand Development, Marketing and Advertising Campaign

Utah Association of Counties



Why Counties Matter Campaign

BWP serves as the marketing and advertising agency for The Utah Association of Counties, the voice of Utah's 29 county governments. We helped the organization rebrand, develop a marketing strategy and produced advertising campaigns and explainer videos to better inform the public about county government. Recently, we created an engaging, informative and educational ad campaign anchored by TV and Radio. The campaign is based on the idea that county government plays an integral role in helping citizens by providing services that impact each of us on a daily basis. Our work with UAC includes:

Brand Development

High West Distillery and Saloon

High West Package Design by BWP Communications

Hand Crafted in Small Batches

Like High West Distillery, BWP produces the highest quality creative with an emphasis on brand building, advertising and consumer-driven marketing strategies. We conduct in-depth, qualitative research to inform the strategy and guide the creative for every client, which allows us to develop brands with complexity and character. Our work is all handmade in small batches, one piece at a time. It's our belief that a hands-on approach makes a difference. Take a sip of our work and see what you think!

Launching Utah's First Distillery

When High West set out to build Utah's first saloon and distillery in Park City, (actually, the first since the 1870's), they called BWP to help them create a brand, develop advertising campaigns and launch the new company. Combining a mixture of classic old west saloon imagery with the unique flavor of Park City's mountain heritage, we developed designs for the spirits bottles, a new website and revitalized the High West brand identity.

Approachable and Professional Web Design

EnerBank USA

EnerBank Web Design and Development by BWP Communications

 

Reviving the Online Presence of a National Bank

We are proud to announce the launch of the newly designed and developed website for one of America's premier home improvement lenders. EnerBank is a highly specialized bank providing unsecured home improvement lending through strategic business partners and independent contractors throughout the United States.

EnerBank engaged BWP to revive their online brand and create an approachable, professional presence with the directive, "we do not want to look like a bank". While their direct primary audiences are contractors and sponsors, the messaging, marketing approach and visual presentation had to resonate with consumers who invariably visit the site to validate the lender ultimately financing their project. The client also required specifically tailored advertising and marketing solutions to more effectively communicate with their business customers.

We listened. And performed.

Clean Design, Strategic Messaging, Innovative Thinking

Utilizing crisp, clean design, strategically crafted messaging, content written with a tone that resonates specifically with desired audiences, and CMS programming with seamless pixel perfect implementation, BWP has created a corporate web environment that will change the way the banking industry presents itself online.

Creative Packaging

Yeeha Pickle Co.

Yee Haw Packaging Design and Company Rebrand by BWP Communications

 

Naturally Delicious Packaging

BWP brought Yee-Haw Pickle Company to life with a complete redesign of their retail packaging. "Hot Damn" and "No Frills" are the respective names of their best-selling dills and a good description of how we handled the packaging redesign. Hot Damn good design with No Frills, just the essence of the brand.

The Importance of Brand Essence

Attention to detail and a design theme to reference locally sourced produce was the goal of our new packaging solution for YeeHaw Pickle. Much like the folks at YeeHaw, BWP is a small-batch solution provider, devoted to helping locally-owned manufacturing and sustainable agriculture. The result is naturally delicious pickles surrounded by naturally delicious packaging.