BWP Communications
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AGENCY

bwp STORY

BWP is a relationship-driven ad agency located in Salt Lake City, Utah with top-tier creative supported by ethnographic, user-experience research. Both a traditional and digital marketing firm, we've been in operation for 18 years serving a base of local and national brands and organizations. BWP is small enough to be flexible and agile yet large enough to deliver and execute the most comprehensive advertising campaigns and marketing strategies supported by user-focused website design and development.

bwp APPROACH

Strategy Follows Research

We tell stories. Stories that activate and involve the audience. Using a rigorous array of research methodologies, including ethnographic research, we nail down the persona, unique characteristics, and behaviors of your audience. Using this in-depth, qualitative research to inform the strategy and guide the creative for every client allows us to fully develop the magic and power of your brand.

Creative Follows Strategy

BWP is a marketing and ad agency focused on ideation, user experience and strategic positioning. And while our heart is in storytelling, our mind is on brand development. We're fanatical about finding a better, smarter fresher way of presenting your brand.

Traditional and Digital

We deliver high-end design and breakthrough messaging across all channels of marketing and advertising communication. No procrastinating, no excuses. Whether on the web or in print, we provide the creative solutions you need, when you need them. With our expertise in leveraging the reach, immediacy and openness of digital communications we connect people with people, people with brands, and customers with opportunity.

Brand Specialists

In short, BWP is a Utah advertising agency that specializes in launching products, repositioning brands, creating advertising campaigns, building marketing strategies and developing creative across all media. And we do this as a flexible, nimble agency where you work directly with principals who are committed to understanding and building on your vision.

Deeper Insights Through Ethnographic Research

Customers engage with brands when the offering fulfills their needs and is inspired by what they love and value. Through an array of integrated research solutions, especially ethnography, we help clients make more informed business decisions. Deeper connections with customers along with transparency and meaning in both messaging and product development is the end result.

Customer Insights Strategic Communications Graphic

Emotion Maps, Personas and Behaviors

We gain deep insights into what makes your brand compelling, and what makes your customers engage with your products and services through in-depth, qualitative research. Using that data, along with vast experience and informed judgment, we create emotion maps, customer personas and behavior patterns to identify key attributes, benefits and values that drive customer engagement.

User Experience Design Research

Our user experience design research provides insights and ideas to make your products, services or websites more competitive, more innovative, and more in line with what your customers really need and value. This kind of post-launch research increases interactions with your customers and improves the effectiveness of your communication strategies.

Integrated Research Methodologies

We utilize a fully integrated research process to bring target segments to life, humanize statistics, and invigorate product development and communications efforts. Our proven research protocol involves:

  • 1) Individual in-depth interviews.
  • 2) Ethnographic and human centered research.
  • 3) Workshops, focus groups and mini-groups.
  • 4) On-site interviews such as restaurants, retail stores, events.
  • 5) New product idea generation and concept testing.
  • 6) Online and phone surveys, social media and blog data.

BWP's integrated research solutions bring clarity to business intelligence and decision-making. The result is deeper customer connections and more successful communications. Call us and find out how we can help you!

bwp EXPERTISE

  • ADVERTISING

  • Creative
  • Print
  • Broadcast Media
  • Multicultural
  • Graphic Design
  • Marketing Collateral
  • Website Design

  • BRANDING

  • Complete Brand Development
  • Company and Product Launch
  • Brand Identity Design
  • Strategic Messaging
  • Merchandising and Packaging

  • USER EXPERIENCE (UX) AND CONSUMER INSIGHTS

  • Ethnography and Contextual Inquiry
  • Day-in-the-Life studies
  • On-site Interviews
  • Survey Research
  • Customer Journeys
  • Personas
  • Customer Segmentation

  • STRATEGY

  • Strategic Positioning
  • Performance Tracking
  • Marketing Plan Development
  • Touch Point Strategy
  • Public Relations
  • Event Management

  • DIGITAL COMMUNICATIONS

  • Social Media Planning
  • Conversation Tracking
  • Programming & Development
  • Website and Mobile Design
  • Video, Animations, Applications
  • Paid Search and SEO
  • Marketing Strategy

bwp TEAM

Brett Palmer President and CEO of BWP

Brett Palmer
President and CEO
brett@bwpcommunications.com

Brett established BWP in 1995 as a Utah design firm and has built a solid reputation as a premium creative pioneer. As the world of marketing, advertising and brand communications has evolved, Brett has managed to keep BWP on the cutting edge of technology while still remaining faithful to the fundamental truths that made BWP successful. Brett approaches every project with a clear understanding that branding is the primary philosophy driving business locally and globally.

 

Richard Jewkes Partner and Strategic Communications

Richard Jewkes
Partner/Strategic Communications
richard@bwpcommunications.com

Richard has been in the advertising, communications and marketing fields for over 25 years. He has developed strategic marketing for such brands as Prudential, Universal Studios, Sinclair Oil, HealthRider, Freightliner Trucks, Mattel Interactive, Grand America Hotels & Resorts, Sun Valley Resort, Snowbasin Resort, Companion Technologies, UDOT, Ogden CVB, and the Salt Lake City Organizing Committee for 2002 Winter Games. Since joining BWP, Richard has orchestrated advertising campaigns and marketing strategies for such companies as EnerBank USA, Utah Association of Counties, Assist Cornerstone and Critical Intelligence.

 

Debra Macfarlane Art Director, Photography, Account Manager

Debra Macfarlane
Photographer/Account Manager
debra@bwpcommunications.com

Debra has been working for BWP for eight years in a dual role as both creative artist and account manager. She has over four decades experience in the area of photography and art direction. Debra specializes in photographing people to encourage and bring out their best visual performance. Debra brings her strategic thinking to the advertising, marketing and design campaigns at BWP.

 

Dan Tetzl Designer, Developer

Dan Tetzl
Designer/Developer
dan@bwpcommunications.com

Locally from Salt Lake City, Utah Dan studied graphic design at Utah Valley University and began working for BWP over a year ago. His focus is a variety of strategic communications and marketing objectives, including branding, advertising, web design and development, video creation, social media, market research, community visioning and public outreach.

 

Dean Ferrari Designer

Dean Ferrari
Designer
dean@bwpcommunications.com

Dean Ferrari, has come on board to further assist our creative team. He is extremely talented and brings a great energy and creative capability that will continue to propel BWP forward.