Utah Lake Authority
Industry
Government
Services
Brand Development (Foundational & Visual)
Brand Assessment
Brand Discovery
Mood Boards
Brand Materials
Brand Research
Utah Lake Authority: Crafting a Modern Brand for a Vital Natural Resource
In 2022, BWP Communications partnered with the newly formed Utah Lake Authority (ULA) to develop a compelling, modern brand identity that reflects the organization’s mission to protect, restore, and enhance Utah Lake. As the successor to the Utah Lake Commission, the ULA sought to establish a fresh, recognizable brand that would symbolize its renewed commitment to collaboration, conservation, and responsible stewardship. Our team delivered a full suite of brand services, including a detailed brand assessment, creative brief, and mood boards that captured the essence of Utah Lake’s revitalization efforts.
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Strategic Branding and Visual Identity Development
We collaborated closely with ULA leadership and local stakeholders to create a powerful, cohesive brand system. Through extensive brand discovery, we explored the commission’s history and the ULA’s new direction, gathering insights through a 90-minute information session and resident surveys. Our team then developed a series of mood boards and logo concepts, incorporating feedback to refine the visual identity. The final logo design, complemented by a custom color palette and style guide, authentically represents the natural beauty, resilience, and evolving future of Utah Lake.
Comprehensive Brand System and Consistent Messaging
Beyond logo and visual identity creation, we provided the ULA with a full suite of branded materials to ensure consistency across all platforms. This included detailed brand messaging, taglines, and key copy points that effectively communicate the ULA’s values and objectives. We also designed a comprehensive style guide, ensuring consistency in formatting, font usage, and presentation standards. From email signatures to promotional collateral, every brand element was meticulously crafted to represent the ULA’s mission with professionalism and impact.
Strategic Branding and Visual Identity Development
We collaborated closely with ULA leadership and local stakeholders to create a powerful, cohesive brand system. Through extensive brand discovery, we explored the commission’s history and the ULA’s new direction, gathering insights through a 90-minute information session and resident surveys. Our team then developed a series of mood boards and logo concepts, incorporating feedback to refine the visual identity. The final logo design, complemented by a custom color palette and style guide, authentically represents the natural beauty, resilience, and evolving future of Utah Lake.
Comprehensive Brand System and Consistent Messaging
Beyond logo and visual identity creation, we provided the ULA with a full suite of branded materials to ensure consistency across all platforms. This included detailed brand messaging, taglines, and key copy points that effectively communicate the ULA’s values and objectives. We also designed a comprehensive style guide, ensuring consistency in formatting, font usage, and presentation standards. From email signatures to promotional collateral, every brand element was meticulously crafted to represent the ULA’s mission with professionalism and impact.
