Utah Inland Port Authority
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Government
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Brand Development and Management
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Utah Inland Port Authority: Building a Unified Brand Identity Across Utah
In 2023, BWP Communications partnered with the Utah Inland Port Authority (UIPA) to name and brand this innovative, forward-thinking organization. As a key driver of logistics and economic development in Utah, UIPA needed a strong, credible, and recognizable brand presence. Our team delivered a bold, modern brand identity that reflected the organization’s mission and vision. During UIPA’s initial months, when it faced public headwinds from environmental groups, we provided strategic public relations support and guidance, helping the organization effectively communicate its goals and navigate public sentiment.
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Multi-Faceted Creative and Marketing Support
Over the course of our 2+ year partnership, we’ve developed a comprehensive brand system for UIPA, including the parent organization and 11 distinct project areas across Utah. Each project area received its own unique yet cohesive brand identity, featuring custom logo development, tailored color palettes, and geographically meaningful design elements. We crafted detailed style guides to ensure consistency across all platforms, creating a visually unified and recognizable brand architecture.
Comprehensive Creative and Marketing Support
Our creative work extended beyond visual identities—we designed and developed a full suite of marketing assets, including professional slide decks, presentation designs, and one-pagers. These materials effectively communicate UIPA’s initiatives, showcase economic impact, and engage key stakeholders. The cohesive branding system not only differentiates each project area but also ties them back to the overarching UIPA brand, reinforcing a connected and credible presence across the state.
Ongoing Partnership and Future Growth
As UIPA continues to expand its influence, BWP remains a trusted creative partner. We continue to provide full-service branding and marketing support, ensuring the organization’s visual identity evolves with its growth. From collateral design to strategic messaging, we are proud to support UIPA’s mission of driving sustainable economic development throughout Utah with a brand that is consistent, meaningful, and authentically representative of each region.
Statewide Brand Development and Cohesive Identity
Over the course of our 2+ year partnership, we’ve developed a comprehensive brand system for UIPA, including the parent organization and 11 distinct project areas across Utah. Each project area received its own unique yet cohesive brand identity, featuring custom logo development, tailored color palettes, and geographically meaningful design elements. We crafted detailed style guides to ensure consistency across all platforms, creating a visually unified and recognizable brand architecture.
Comprehensive Creative and Marketing Support
Our creative work extended beyond visual identities—we designed and developed a full suite of marketing assets, including professional slide decks, presentation designs, and one-pagers. These materials effectively communicate UIPA’s initiatives, showcase economic impact, and engage key stakeholders. The cohesive branding system not only differentiates each project area but also ties them back to the overarching UIPA brand, reinforcing a connected and credible presence across the state.
Ongoing Partnership and Future Growth
As UIPA continues to expand its influence, BWP remains a trusted creative partner. We continue to provide full-service branding and marketing support, ensuring the organization’s visual identity evolves with its growth. From collateral design to strategic messaging, we are proud to support UIPA’s mission of driving sustainable economic development throughout Utah with a brand that is consistent, meaningful, and authentically representative of each region.
