SLC Redevelopment Agency
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Government
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Branding
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A 14-Year Partnership Built on Trust, Shared Vision, and Strategic Growth
For over 14 years, BWP has partnered with the Salt Lake City Redevelopment Agency (Now known as the Community Reinvestment Agency_SLCCRA) in a close, collaborative relationship rooted in mutual trust and shared purpose. Throughout this time, we’ve worked side-by-side with key marketing leaders at the SLCRDA to develop an evolving suite of creative assets, strategies, and communications that reflect and support the agency’s commitment to revitalizing Salt Lake City’s neighborhoods. Our work has been grounded in a deep understanding of the SLCRDA’s mission to bring tangible, inclusive benefits to communities through thoughtful and strategic redevelopment.
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Communicating Community Impact Across Housing, Development, and Public Spaces
Together, we’ve supported initiatives across the agency’s five core focus areas: affordable and mixed-income housing, commercial and mixed-use developments, public improvements, arts and culture, and planning studies. Each project reflects the SLCRDA’s emphasis on long-term public benefit—whether that’s creating access to quality housing, bringing vitality to commercial corridors, or investing in vibrant, community-oriented public spaces. Our role has been to communicate the impact and intent of these efforts clearly and compellingly to a diverse group of stakeholders, including residents, developers, and civic partners.
Bringing Neighborhoods to Life Through Branding, Storytelling, and Public Engagement
Over the years, we’ve helped brand entire communities, such as Marmalade and Central Ninth, giving shape and identity to neighborhoods rooted in history and poised for growth. We’ve supported extensive public outreach and engagement efforts that invite communities to reflect on who they are—and who they aspire to become. From branding major developments like Station Center and the new Rio Grande District to crafting messaging, social media content, construction signage, annual reports, and everything in between, we’ve built a versatile and intentional suite of communications. Whether through launch events, posters, digital assets, or foundational brand development, our work continues to elevate both the SLCRDA’s brand and its mission: to create a more inclusive, livable, and vibrant Salt Lake City for all.
Communicating Community Impact Across Housing, Development, and Public Spaces
Together, we’ve supported initiatives across the agency’s five core focus areas: affordable and mixed-income housing, commercial and mixed-use developments, public improvements, arts and culture, and planning studies. Each project reflects the SLCRDA’s emphasis on long-term public benefit—whether that’s creating access to quality housing, bringing vitality to commercial corridors, or investing in vibrant, community-oriented public spaces. Our role has been to communicate the impact and intent of these efforts clearly and compellingly to a diverse group of stakeholders, including residents, developers, and civic partners.
Bringing Neighborhoods to Life Through Branding, Storytelling, and Public Engagement
Over the years, we’ve helped brand entire communities, such as Marmalade and Central Ninth, giving shape and identity to neighborhoods rooted in history and poised for growth. We’ve supported extensive public outreach and engagement efforts that invite communities to reflect on who they are—and who they aspire to become. From branding major developments like Station Center and the new Rio Grande District to crafting messaging, social media content, construction signage, annual reports, and everything in between, we’ve built a versatile and intentional suite of communications. Whether through launch events, posters, digital assets, or foundational brand development, our work continues to elevate both the SLCRDA’s brand and its mission: to create a more inclusive, livable, and vibrant Salt Lake City for all.
