SLC International Airport
Industry
Government
Services
Branding
Graphic Design
PR
Marketing
Advertising
Social Media
Collateral
Website /Development
Strategic Partnership During a Pivotal Period of Growth and Transformation
As the Agency of Record for the Salt Lake City International Airport (SLCIA) over a two-year contract, BWP Communications provided comprehensive strategic and creative support across all facets of the airport’s communications needs. Serving as an extension of the SLCIA team, BWP played a key role in shaping and refining the airport’s brand presence during a period of significant growth and transformation. Their work encompassed branding, messaging, design, marketing, advertising, and digital development—all tailored to reflect the airport’s mission and evolving identity.
Read More
Shaping a Unified Brand Voice—From Tagline to Terminal Signage
Throughout the partnership, BWP led the creation and execution of a wide range of materials and campaigns, from conceptual development to final production. This included the development of brochures and booklets, signage throughout the terminal, and visually compelling slide decks and newsletters. A highlight of their work was the creation of the airport’s tagline, “Connecting Flights. Connecting People.” — a message that encapsulated the spirit of the airport’s role as both a regional hub and a gateway to the world.
Driving Awareness Through Integrated Advertising and Targeted Marketing Campaigns
BWP’s creative expertise was also instrumental in the design and development of SLCIA’s new website, delivering an intuitive and engaging user experience that met the expectations of modern travelers. Whether through print advertisements, digital content, or branded collateral, BWP ensured every touchpoint reinforced the airport’s position as one of the most respected and forward-thinking airports in the country. With their strategic insight and nimble execution, BWP consistently delivered results that elevated the airport’s communications and supported its continued trajectory of excellence.
Shaping a Unified Brand Voice—From Tagline to Terminal Signage
Throughout the partnership, BWP led the creation and execution of a wide range of materials and campaigns, from conceptual development to final production. This included the development of brochures and booklets, signage throughout the terminal, and visually compelling slide decks and newsletters. A highlight of their work was the creation of the airport’s tagline, “Connecting Flights. Connecting People.” — a message that encapsulated the spirit of the airport’s role as both a regional hub and a gateway to the world.
Driving Awareness Through Integrated Advertising and Targeted Marketing Campaigns
BWP’s creative expertise was also instrumental in the design and development of SLCIA’s new website, delivering an intuitive and engaging user experience that met the expectations of modern travelers. Whether through print advertisements, digital content, or branded collateral, BWP ensured every touchpoint reinforced the airport’s position as one of the most respected and forward-thinking airports in the country. With their strategic insight and nimble execution, BWP consistently delivered results that elevated the airport’s communications and supported its continued trajectory of excellence.
