Purestream Technology
Industry
Energy, Oil and Gas
Services
Branding
Graphic Design
PR
Marketing
Advertising
Social Media
Website Design
Collateral
Product Design
Environmental Design
Transforming Water Solutions: BWP’s Strategic Branding for Industry Impact
BWP Communications partnered with Purestream Technology to build and manage a transformative brand from the ground up. With over a decade of experience in advanced water treatment and management, Purestream sought to launch a new suite of revolutionary solutions designed to serve a wide range of industries—including oil & gas, agriculture, aerospace, mining, and industrial sectors. BWP began by guiding Purestream through the critical early stages of brand development, including strategic nomenclature creation and positioning. We developed the Purestream brand identity with a focus on innovation, reliability, and adaptability, setting the stage for its evolution into a recognized leader in the water treatment industry.
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Crafting Clarity: BWP’s Product Portfolio Design to Propel Market Growth
Beyond Purestream’s corporate identity, BWP created and named a portfolio of proprietary technologies and product lines, including Trilicon, Avara, IGF, ZAP, Trilogy, and Tracker. Each brand was designed to convey a clear value proposition while aligning with Purestream’s broader mission of providing complete, smart, and sustainable water treatment solutions. BWP worked closely with Purestream’s internal teams to craft detailed product identities, visually engaging materials, and compelling narratives that communicated complex technical capabilities with clarity and impact.
Driving Industry Leadership: BWP’s Marketing and PR Excellence for Purestream’s Success
As Purestream’s marketing partner, BWP provided comprehensive creative and public relations services throughout the company’s lifecycle and through its successful acquisition by Swire. Our scope of work included strategic messaging, the creation of marketing collateral, digital assets, and the development of web platforms. We also designed social media strategies, technical diagrams, product illustrations, videos, and conducted site photography to fully capture and communicate the brand story. Through targeted media outreach and campaign execution, we ensured national visibility and helped position Purestream as a trusted innovator in the water management space.
Crafting Clarity: BWP’s Product Portfolio Design to Propel Market Growth
Beyond Purestream’s corporate identity, BWP created and named a portfolio of proprietary technologies and product lines, including Trilicon, Avara, IGF, ZAP, Trilogy, and Tracker. Each brand was designed to convey a clear value proposition while aligning with Purestream’s broader mission of providing complete, smart, and sustainable water treatment solutions. BWP worked closely with Purestream’s internal teams to craft detailed product identities, visually engaging materials, and compelling narratives that communicated complex technical capabilities with clarity and impact.
Driving Industry Leadership: BWP’s Marketing and PR Excellence for Purestream’s Success
As Purestream’s marketing partner, BWP provided comprehensive creative and public relations services throughout the company’s lifecycle and through its successful acquisition by Swire. Our scope of work included strategic messaging, the creation of marketing collateral, digital assets, and the development of web platforms. We also designed social media strategies, technical diagrams, product illustrations, videos, and conducted site photography to fully capture and communicate the brand story. Through targeted media outreach and campaign execution, we ensured national visibility and helped position Purestream as a trusted innovator in the water management space.
