Myriad Genetics
Industry
Healthcare
Services
Branding
Graphic Design
Marketing
Advertising
Collateral
Website Design/Development
Social Media
Precision in Every Pixel: Crafting Web Experiences That Empower Myriad’s Oncology Solutions
BWP partnered with Myriad Genetics to strategically design and develop a suite of web properties and digital assets supporting their expansive portfolio of medical products, including flagship offerings like MyRisk and EndoPredict. Our team worked closely with Myriad Oncology to ensure each web experience effectively communicated the value of their germline and tumor genomic testing solutions. These tools are vital in delivering clinically actionable insights that empower physicians to personalize cancer treatment plans. With a focus on usability, accessibility, and clarity, BWP created responsive and content-rich platforms that educated both healthcare professionals and patients, reinforcing Myriad’s role as a leader in precision medicine.
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Campaigns That Heal: Driving Engagement and Awareness for Myriad’s Life-Saving Products
In addition to web development, BWP launched and managed multiple integrated digital campaigns to raise awareness and drive engagement across all Myriad product lines. These campaigns leveraged targeted content, SEO optimization, programmatic advertising, and social media outreach to connect with key audiences and encourage genetic testing adoption. From concept through execution, each campaign was crafted to align with the patient journey and the evolving needs of oncology providers. Our data-driven approach ensured optimal reach and performance, helping Myriad scale its impact in the oncology space and support better outcomes for those facing a cancer diagnosis.
Amplifying Impact: Marketing Collateral That Speaks to Myriad’s Commitment to Personalized Medicine
Beyond digital platforms and campaigns, BWP also developed a comprehensive suite of marketing collateral and messaging frameworks to support Myriad’s marketing initiatives. These assets included sales enablement tools, product brochures, infographics, and internal communication materials—all designed to maintain brand consistency while addressing distinct audience needs. By aligning creative strategy with clinical impact, we helped Myriad Genetics clearly articulate the value of their tests. Over the 12-month engagement, our work contributed to a 17% increase in both revenue and overall brand awareness, underscoring the effectiveness of our collaborative, insight-driven approach.
Campaigns That Heal: Driving Engagement and Awareness for Myriad’s Life-Saving Products
In addition to web development, BWP launched and managed multiple integrated digital campaigns to raise awareness and drive engagement across all Myriad product lines. These campaigns leveraged targeted content, SEO optimization, programmatic advertising, and social media outreach to connect with key audiences and encourage genetic testing adoption. From concept through execution, each campaign was crafted to align with the patient journey and the evolving needs of oncology providers. Our data-driven approach ensured optimal reach and performance, helping Myriad scale its impact in the oncology space and support better outcomes for those facing a cancer diagnosis.
Amplifying Impact: Marketing Collateral That Speaks to Myriad’s Commitment to Personalized Medicine
Beyond digital platforms and campaigns, BWP also developed a comprehensive suite of marketing collateral and messaging frameworks to support Myriad’s marketing initiatives. These assets included sales enablement tools, product brochures, infographics, and internal communication materials—all designed to maintain brand consistency while addressing distinct audience needs. By aligning creative strategy with clinical impact, we helped Myriad Genetics clearly articulate the value of their tests. Over the 12-month engagement, our work contributed to a 17% increase in both revenue and overall brand awareness, underscoring the effectiveness of our collaborative, insight-driven approach.
