SLC RDA Marmalade District
Industry
Government
Services
Branding
Public Outreach
Community Engagement
Graphic Design
Rooted in Community: A Brand Shaped by Local Voices and Vision
Our approach to branding the Marmalade District for the Salt Lake City Redevelopment Agency was rooted in extensive research and deep community engagement. We conducted a thorough outreach campaign, including charettes and surveys, to gather meaningful feedback from residents and businesses. This process allowed us to understand the district’s unique character, its historical and cultural significance, and how the community envisions its future. By prioritizing local voices, we ensured that the brand identity would be an authentic reflection of the people who live and work in the area.
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Blending Heritage and Progress: A Timeless Identity for a Dynamic District
The insights gathered were invaluable in shaping a brand that is both timeless and compelling. The feedback revealed a strong desire to celebrate the district’s heritage while also positioning it as a vibrant and forward-thinking destination. We translated these perspectives into a cohesive brand identity that balances tradition and modernity—one that conveys the essence of the Marmalade District and resonates with both locals and visitors alike. Every element, from visual aesthetics to messaging, was carefully crafted to reflect the community’s aspirations and strengthen the district’s presence in the marketplace.
Leaders in Place Branding: Turning Insights into Identity and Economic Impact
At BWP, we specialize in Place Branding and have established ourselves as a market leader in this field. Our expertise lies in developing authentic, strategic brand identities that enhance a location’s visibility and economic potential. By leveraging research-driven insights and engaging stakeholders in the process, we create brands that are not only visually striking but also deeply meaningful to the communities they represent. The Marmalade District branding is a testament to this approach—one that honors its past while embracing its future.
Blending Heritage and Progress: A Timeless Identity for a Dynamic District
The insights gathered were invaluable in shaping a brand that is both timeless and compelling. The feedback revealed a strong desire to celebrate the district’s heritage while also positioning it as a vibrant and forward-thinking destination. We translated these perspectives into a cohesive brand identity that balances tradition and modernity—one that conveys the essence of the Marmalade District and resonates with both locals and visitors alike. Every element, from visual aesthetics to messaging, was carefully crafted to reflect the community’s aspirations and strengthen the district’s presence in the marketplace.
Leaders in Place Branding: Turning Insights into Identity and Economic Impact
At BWP, we specialize in Place Branding and have established ourselves as a market leader in this field. Our expertise lies in developing authentic, strategic brand identities that enhance a location’s visibility and economic potential. By leveraging research-driven insights and engaging stakeholders in the process, we create brands that are not only visually striking but also deeply meaningful to the communities they represent. The Marmalade District branding is a testament to this approach—one that honors its past while embracing its future.
