High West Distillery
Industry
Food & Beverage
Services
Brand Development
Product Design
Labeling System Design
Marketing
Website Design and Development
From Concept to Icon: Building the High West Brand from the Ground Up
When High West Distillery set out to make its mark in the craft spirits industry, they came to BWP with a bold name and an initial logo concept. From there, we partnered with them on a comprehensive two-year branding journey, shaping the very foundation of their identity. Our collaboration covered every facet of their visual and strategic presence—from creating a cohesive labeling system and product packaging to developing their website, menus, and merchandise. We also crafted their signage, stockholder certificates, and a full suite of marketing collateral, ensuring a seamless and authentic brand experience.
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Crafting the Voice of the West: A Story-Driven Brand Strategy
At the heart of our work was a focus on storytelling and consistency. We helped High West define its voice and develop a clear messaging strategy that captured the rugged elegance and adventurous spirit of the American West. Through strategic marketing initiatives and a meticulous brand rollout, we positioned them not only as a distillery but as a lifestyle brand with a loyal following. The visual and verbal identity we established became the cornerstone of their market presence, helping them stand out in a competitive landscape.
Enduring Impact: A Brand that Grows with Every Pour
Since our initial engagement, High West Distillery has grown into one of the nation’s leading spirits companies. Their continued success and expansion remain true to the original brand strategy we helped create. With each new product release and marketing initiative, High West carries forward the authentic, pioneering spirit that BWP helped bring to life—a testament to the power of thoughtful, strategic branding.
Crafting the Voice of the West: A Story-Driven Brand Strategy
At the heart of our work was a focus on storytelling and consistency. We helped High West define its voice and develop a clear messaging strategy that captured the rugged elegance and adventurous spirit of the American West. Through strategic marketing initiatives and a meticulous brand rollout, we positioned them not only as a distillery but as a lifestyle brand with a loyal following. The visual and verbal identity we established became the cornerstone of their market presence, helping them stand out in a competitive landscape.
Enduring Impact: A Brand that Grows with Every Pour
Since our initial engagement, High West Distillery has grown into one of the nation’s leading spirits companies. Their continued success and expansion remain true to the original brand strategy we helped create. With each new product release and marketing initiative, High West carries forward the authentic, pioneering spirit that BWP helped bring to life—a testament to the power of thoughtful, strategic branding.
