EDA Architects
Industry
Architecture and Engineering
Services
Branding
Graphic Design
Naming
Marketing
Collateral
Website/Development
Crafting the Blueprint: EDA’s Brand Evolution Through Leadership Transition
BWP Communications collaborated with EDA Architects during a pivotal moment in the firm’s evolution, as they navigated a leadership transition and sought to redefine their brand for the future. Known for their vision of an Intermountain West where the built environment complements the region’s natural beauty, and their dedication to Utah Modernism, EDA recognized the need to realign their identity with a changing internal structure and an evolving marketplace. Our engagement began with a series of in-depth strategic brand workshops involving both outgoing and incoming leadership. These sessions, along with individual interviews, ensured a collaborative, inclusive approach—capturing the values, legacy, and future aspirations of the firm.
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Designing the Future: An Evolving Brand Identity for EDA’s Architectural Legacy
With a clear understanding of EDA’s core philosophies and goals, BWP developed a refreshed brand strategy that honored their architectural heritage while positioning them for future growth. What made this effort unique was our innovative concept of an “evolving” brand identity—one that allowed for visual flexibility across various applications while maintaining a cohesive and recognizable presence. This approach reflected the dynamic nature of architecture itself, offering EDA a brand system that could adapt over time without losing integrity. We translated this vision into a full visual identity package, including a redesigned stationery system, personalized brand cards for team members, presentation kit covers, and a fully reimagined corporate website that conveyed the firm’s renewed mission and design ethos.
Breaking Ground: A Bold Brand Launch for EDA’s Visionary Architecture
To ensure the success of the rebrand, BWP also played a key role in orchestrating EDA’s brand launch strategy. We worked closely with leadership to craft a thoughtful rollout plan that would resonate with internal teams, long-standing clients, and the broader community. This included internal communications tools, launch events, and stakeholder engagement tactics that emphasized continuity, creativity, and confidence in the firm’s future. Through a combination of strategic insight and bold creative execution, BWP helped EDA articulate a modern architectural identity rooted in purpose, place, and people—solidifying their position as thought leaders in shaping the future of the Intermountain West.
Designing the Future: An Evolving Brand Identity for EDA’s Architectural Legacy
With a clear understanding of EDA’s core philosophies and goals, BWP developed a refreshed brand strategy that honored their architectural heritage while positioning them for future growth. What made this effort unique was our innovative concept of an “evolving” brand identity—one that allowed for visual flexibility across various applications while maintaining a cohesive and recognizable presence. This approach reflected the dynamic nature of architecture itself, offering EDA a brand system that could adapt over time without losing integrity. We translated this vision into a full visual identity package, including a redesigned stationery system, personalized brand cards for team members, presentation kit covers, and a fully reimagined corporate website that conveyed the firm’s renewed mission and design ethos.
Breaking Ground: A Bold Brand Launch for EDA’s Visionary Architecture
To ensure the success of the rebrand, BWP also played a key role in orchestrating EDA’s brand launch strategy. We worked closely with leadership to craft a thoughtful rollout plan that would resonate with internal teams, long-standing clients, and the broader community. This included internal communications tools, launch events, and stakeholder engagement tactics that emphasized continuity, creativity, and confidence in the firm’s future. Through a combination of strategic insight and bold creative execution, BWP helped EDA articulate a modern architectural identity rooted in purpose, place, and people—solidifying their position as thought leaders in shaping the future of the Intermountain West.
