We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Salt Lake City Market Research Agency
In today’s fast-paced and highly competitive marketing landscape, marketing research and analysis is a must-have because it provides the critical data and insights needed to make informed, strategic decisions. With the vast amount of information available, businesses need to identify trends, understand consumer behavior, and monitor competitor strategies to stay relevant.
Marketing analysis helps businesses understand their target audience, refine messaging, optimize campaigns, and adjust to market shifts quickly. It also enables companies to forecast trends, measure the effectiveness of marketing efforts, and fine-tune strategies for maximum impact. In a world where customer preferences are constantly evolving, marketing analysis is the key to staying agile, ensuring growth, and maintaining a competitive edge.
Without thorough market research, businesses risk making decisions based on assumptions, which can lead to wasted resources and missed opportunities.
Here are six effective ways BWP helps businesses conduct market research:
Customer Surveys and Feedback
Regularly engage with your customers through surveys, polls, or feedback forms to understand their needs, preferences, and pain points. This direct input helps you identify trends and refine your products or services to better serve your audience.
Competitive Analysis
Study your competitors closely to understand their strengths, weaknesses, strategies, and market positioning. By analyzing their pricing, product offerings, marketing tactics, and customer base, you can find gaps and opportunities to differentiate your brand.
Industry Reports and Market Trends
Leverage reports from on-staff analysts, and software platforms that provide insights into current trends and forecasts. Staying updated on market shifts helps you adapt quickly to changes and seize emerging opportunities.
Social Media Listening
Monitor social media platforms for conversations around your brand, industry, and competitors. Utilizing social listening tools, we can provide real-time insights into customer sentiments, trending topics, and potential areas of interest, allowing you to pivot your strategy accordingly.
Data Analytics and Website Traffic
We utilize data analytics tools to track customer behavior, website traffic, and online sales performance. This helps you understand which marketing channels and products are resonating with your audience, providing valuable insights into market demand and areas for improvement.
A/B Testing
A/B testing in marketing is a method we utilize to compare two versions of a marketing asset (like an ad, email, landing page, or website) to determine which one performs better. It involves splitting your audience into two groups: Group A sees version A of the content, while Group B sees version B. By measuring key metrics such as click-through rates, conversions, or engagement, we can determine which version resonates more with your audience and drives better results.
This data-driven approach allows businesses to optimize their marketing strategies, improve user experiences, and make informed decisions on what works best for their target audience.
Transform Data Into Growth
In today’s competitive market, relying on intuition alone isn’t enough—data, marketing analytics and research are the game-changers that empower your business to make smarter decisions, optimize strategies, and drive rapid growth.
Because research is the foundation of everything we create. Without it, branding and campaigns risk being based on assumptions, internal opinions, or guesswork. Research gives us clarity: what audiences actually think and feel, how stakeholders are aligned or divided, what competitors are doing, and where opportunities exist. This evidence-based approach ensures that every strategy, message, and design decision we make is rooted in reality — not in speculation.
We tailor research to the project, but our toolbox includes qualitative and quantitative methods. On the qualitative side, we conduct stakeholder interviews, focus groups, and workshops to uncover insights and perceptions. On the quantitative side, we design and analyze surveys, opinion polls, and data models to validate findings at scale. We also conduct competitor and market landscape analyses, brand audits, and communications reviews. This combination allows us to see both the human side of the story and the statistical trends that drive decision-making.
Research is only useful if it leads to clarity and direction. That’s why our deliverables don’t just present data; they interpret it. We synthesize findings into insights, highlight patterns and opportunities, and connect them to practical recommendations. Research at BWP always ends with a clear path forward — whether that’s refining a brand position, shaping a campaign strategy, or guiding creative development.
Stakeholder involvement is critical, especially for government, nonprofit, or community-based clients. We design processes that give leaders, staff, and community voices a chance to be heard. That might include structured interviews, surveys, workshops, or public engagement. This not only provides valuable insight but also builds buy-in, making it easier to align people around the eventual brand or campaign.
Yes. For projects that require broad input, we design and implement public opinion surveys that gather statistically reliable data from defined audiences. This can include statewide surveys, regional studies, or targeted segments. Public opinion research is especially valuable for government agencies, community initiatives, or campaigns where credibility and accountability are essential.
We often use them together. Qualitative methods provide depth — stories, emotions, and nuance. Quantitative methods provide scale — validation across a large sample. Together, they create a complete picture: what people feel, why they feel it, and how widespread those sentiments are. This balance ensures decisions are both empathetic and evidence-based.
Timelines vary based on scope. A series of stakeholder interviews might take a few weeks, while a full market survey and analysis might take several months. We structure research phases to be efficient but thorough, aligning timelines with the overall brand or campaign schedule.
We design research with neutrality and rigor. Questions are crafted to avoid leading language, samples are designed to be representative, and analysis is conducted with discipline. We also triangulate findings across multiple methods to reduce the risk of bias from any single source. The goal is to reveal reality, not reinforce assumptions.
We translate complex data into clear, accessible reports and presentations. Visualizations, key insights, and actionable recommendations make findings easy to understand and use. We also facilitate workshops with leadership teams to walk through results, answer questions, and discuss implications for strategy and creative.
Our research is never just academic. It’s designed to be practical, creative, and immediately usable. Because we’re both strategists and creators, we know how to connect insights to execution. Clients appreciate that our research doesn’t just describe the world as it is — it provides a foundation for building what’s next.