With elections coming up, BWP Communications has been working with Salt Lake City Corporation and the City Recorder’s Office to develop a citywide “Vote By Mail” advertising campaign. Our company has worked in various creative capacities for this project such as, advertising, marketing, graphic design, digital media, print media, messaging, and media buying. This advertising campaign aims to increase voter participation.
BWP Communications would like to welcome its newest member on board. Emily Nelson will be an intern for the company this summer. She is currently a BYU student in the advertising program and is looking forward to learning more about advertising and marketing in a real world setting. Emily is excited to learn about brand development, marketing strategies, web design, video creation, advertising, research, and photography.
Beginning July 1, look for our new advertising campaign, “I Ride with Hive”, developed for the Department of Transportation. BWP, a full-service advertising company located in Salt Lake City, Utah, has been working to develop a strategy that will showcase the benefits of the Hive Pass and encourage Salt Lake City residents to engage with public transportation. This project has required the development of a creative brand identity, advertising campaign, print and digital advertising, radio sponsorships, and other marketing endeavors. We are excited to increase the exposure and participation of the Hive Pass.
BWP Communications, a creative firm located in Salt Lake City, Utah, is honored to be the agency of record for the Governors Office of Management and Budget (GOMB). We look forward to working with GOMB and are excited to develop and implement effective strategies to fulfill their objectives. Our agency will be developing a strategic platform to help Governor Herbert and the GOMB team achieve his objective of reducing government spending by 25% by the end of 2016. In order to accomplish this objective, GOMB has created the SUCCESS Framework and engaged BWP to increase the effectiveness of this influential program through research, brand development, advertising, marketing, video, and other strategic communications strategies.
The heart of Sugar House just got a makeover! BWP is please to be the marketing agency for the momentous occasion of opening the new Sugar House Monument Plaza. The new plaza encompasses an acre of open space to serve as a community gathering point that will host festivals, farmer\’s markets, music performances and more.
We worked with the RDA to create messaging, flyers, posters, and an advertising campaign that made this a successful event. BWP is the advertising agency of record for RDA for whom we provide research, design, place branding, identity development, and strategic communications.
The National Association of County Information Officers (NACIO) has awarded the Utah Association of Counties a best of 2015 award for the ”How Counties Work” social media marketing campaign video produced by Richard Jewkes and the team at BWP Communications.
The animated video is used in collaboration with the curriculum teaching students about county government. It’s a fun and informative social media video that highlights how counties provide a number of services across many service areas. It also explains briefly what each county official does.
Category G – Video/Electronic Communications
How Counties Work video series
Name of program: Story of Your Life
County: Utah Association of Counties
Category: Audiovisual Productions
Name(s) for certificate: Doug Perry
Recognition: Superior
BWP Communications is a creative marketing and advertising company offering video development, web, print and strategies for clients.
New Year always makes me think about the future and this provokes a lot of anxiety, so I wanted to write about some methods in psychology and design research that help to think about the future in a constructive, playful way.
A lot of work at BWP focuses on helping our clients reinvent themselves and imagine their futures. Thinking about future is both exciting and anxiety provoking, so it requires a special approach.
This summer BWP worked with a client who wanted to come up with more effective ways to partner with other local organizations. During one of our workshops we encouraged our client to enact these future collaborations. We prepared a role playing exercise using personas of potential partners that were developed through ethnographic research. Richard and I role played potential partners who members of the client team had to engage with. Together we brainstormed ideas for future collaboration and programming. Through this exercise, the client team developed empathy with and better understanding of their potential partners and created actionable solutions for future collaborations.
In 2011 at least 23% of auto collisions involved the use of mobile phones. Nation-wide, that’s 1.3 million car accidents. If you’re traveling at 55mph, your car will cover the length of football field in just 5 seconds, which is the minimal amount of time your attention is taken away from the road when texting and driving. That’s long enough to cause serious accidents. And most assuredly, even fatal accidents.
Amazingly, 55% of adult drivers still claim it’s easy to text and drive, and 77% of young adults are “very” or “somewhat” confident that they can safely text while driving. This is a troubling number, especially considering the fact that 39 states currently have laws that prohibit all drivers from text messaging while behind the wheel. (Source: textinganddrivingsafety.com)
Jamie Lynn Crandall, former Miss Utah USA (2011) and a professional model, made it her platform during her reign to promote the message that it’s very dangerous to text and drive. She helped found the campaign “Hang Up – Save a Life.” Her good friend, Lauren Mulkey, a student at East High School in Salt Lake City, had just dropped Jamie off after a holiday event, then moments later was killed by a texting driver. This life-changing event inspired Jamie to use her position as Miss Utah USA to promote a campaign to alert the people of Utah about the dangers of texting while driving.
Now, seven years later, Jamie is still very committed to the cause. Though her efforts were instrumental in helping create a no-texting while driving law in Utah, the statistics shown above demonstrate the need for continued messaging targeted at both young adults and all drivers alike. During her year as Miss Utah USA she campaigned across the state, mostly speaking at high schools, as a person who had experienced the tragedy first hand.
After relinquishing her crown, Jamie continued her career as a working model, which has taken her from Chicago to Florida to Los Angeles. Now back in Utah she intends to continue the messaging campaign and branding to alert drivers throughout the state and beyond to help people understand the personal tragedies and life-changing consequences of texting while driving.
BWP was fortunate to work with Jamie on a branding project for our clients where we had the opportunity to get to know her. (Shown here are some of the photos she did for us.) We are very happy to help Jamie further her cause by helping to promote the notion of “Hang Up – Save a Life.”
Thanks for all you do Jamie! And from all of us at BWP, we encourage Utah drivers to turn off your phones before your drive.
Dominika decided early on to become a psychologist when as a young teenager she successfully manipulated her father into letting her attend a rock concert with friends. Her curiosity about understanding people’s behaviors and motivations led her to receive a Master’s degree in psychology from Warsaw University.
Propelled by the desire to acquire more expertise in social and behavioral research she came to the United States, and with the help from a Fulbright scholarship embarked upon her path to a doctoral degree in social psychology.
During her Ph.D. studies Dominika also gained experience in business and industry doing user experience research for University of Utah Commuter Services and helping a global company specializing in information services and publishing to innovate and improve their products and services.
We\’re happy to have Dominika join the agency. She\’s a great contribution to the group and adds a global understanding to our communications endeavors. Thanks, Dominika!
President Barack Obama and candidate Mitt Romney both received their undergraduate degrees in the humanities. Other notables who studied the humanities on their way to final careers are Steve Jobs, founder of Apple, Martin Dempsey, the Chairman of the Joint Chiefs of Staff and Harold Varmus, current director of the Nation Cancer Institute.
Richard Brodhead, president of Duke University and the co-chair of the American Academy Commission on the Humanities and Social Sciences, related this information in a talk he delivered at the annual meeting of the National Humanities Alliance on March 20, 2013. The organization he chairs developed a film on the subject that describes the “Heart of the Matter” and, in fact, why Humanities still matter. I came upon my own realization when I visited a meeting of the Clemente Course at East high School a few nights ago. Here is what I discovered.
The Clemente Course is a partnership between the Utah Humanities Council, East High School, the Salt Lake City School District, Westminster College, the University of Utah, and University Neighborhood Partners. The course is a two-year, interdisciplinary humanities course for underserved 10th and 11th grade AVID (Advancement Via Individual Determination program) students. The goals of the endeavor are:
Clemente draws from five subjects for its curriculum: literature, history, art history, critical writing, and philosophy. It follows an intellectually rigorous curriculum and focuses on important multicultural works using group discussion, writing, group projects and a focus on primary documents as the basis for learning.
Instructors for the Course consist of four college professors, four teaching fellows, and a writing teacher at East High. Students enrolled in the Clemente Course will become a learning community, encouraged by their teachers and each other to become highly engaged in their learning and put forward their best efforts. Clemente excites the young learners about higher education and strongly encourages them to attend college. Students will receive an elective humanities credit for successfully completing the Clemente Course.
The Clemente class took a field trip to Salt Lake Community College South City Campus for a tour of the New Media Center. The Dean of the School of Arts, Communication and New Media, Richard Scott, showed them the sound room, the broadcast journalist room, the theater, and the filming area.
The students got to have a hands-on, interactive experience with public art exhibit, Camera Obscurra. They learned how the cameras could be used for conceptual or performance art because people can perform in front of the cameras and be seen by viewers inside the New Media center. That students can also create art by using the cameras and take pictures or drawings of the projections.
The goal of the endeavor fits exactly within the mission of the UHC: “The Utah Humanities Council provides leadership by empowering individuals and groups to improve their communities through active engagement in the humanities.” This notion goes along with what Richard Brodhead is trying to accomplish with the American Academy Commission on the Humanities and Social Sciences. He proposes that STEM, (science, technology, engineering and math), cannot be the only focus of our education system. Without the critical thinking that comes from a Humanities education many of our greatest leaders might not have achieved success.
The Humanities plays a crucial role in the drama of strengthening communities, improving cooperation and building better lives. by participating in humanities-based programs and education, young people are inspired to cross over into the world of others and discover an affinity with the different way people see, think, and believe in order to imagine a common good that serves us all.
It seems that many folks today have a less than favorable view of government. (And that might be putting it mildly.) We view our elected officials as self-interested politicians, perhaps overly influenced by special interest groups. Partisan bickering creates gridlock and so nothing gets done, or so we believe.
Recently, I had a chance to get down to “where the rubber meets the road,” as far as government goes. BWP conducted in-depth qualitative interviews with some of our state officials at the State Capitol Senate and House Chambers. We were engaged in conducting research for the Utah Association of Counties, which defines itself as being “The Unifying Voice Of county Government.” What we heard was quite the opposite of what citizens today tend to think about government, at least in general. We discovered most elected officials at the county level tend to be much less party-affiliated, less partisan and more actively engaged in trying to find solutions for everyday folks.
To get a marriage license, pay your property taxes, obtain a driver’s license—all government-related tasks—you have to do business at the county level. And most of those officials are just trying to provide services which make our lives easier, consume less of our time and be less costly for us. Each of those county officials has to pay the same taxes, they have to undergo the same tasks daily as each of us and so tend to be more in-line with the notion of “getting stuff done” rather than playing party politics.
As one Senator put it, “to me, county government is where the rubber meets the road in our representative democracy. Government at the county level is really what the founding fathers intended government to be.” He went to admit that even at the state government level it’s not always possible to be as proactive and as efficient as you’d hope it to be. But at the county level–where most of us actually interact with government–those officials, the county government departments, they really do a great job of providing the services that we all need to have as rich and as complete a life as possible in our united democracy.
The Utah Association of Counties contracted BWP to develop their brand and create a marketing campaign and messaging to educate the public about local government. Here are some of the results of our research for their marketing campaign.
The notion of a county originated in the middle ages, when they were called shires. American colonists adopted the idea, and today county government is the closest level of government to the people. The Utah Association of Counties recently launched a new website detailing the notion of Why Counties Matter.
Utah’s county governments, working alone and in cooperation with other governments at the municipal, state and national levels, develop innovative and successful programs in a wide range of service areas, including arts and historic preservation, children and youth, community and economic development, corrections, county administration, emergency management, environmental protection, health, human services, libraries, parks and recreation, transportation, volunteers and many more.
While each of Utah’s 29 counties differ somewhat in the services they provide, each county government is organized around the needs and desires of the communities served. Animal services, for instance, in the rural counties is different from the way it works in the urban areas. It all depends on the needs of the citizens who live there.
Perhaps you got married recently, renewed your passport or had to pickup a copy of your birth certificate. Those services are offered mostly through County Clerk’s office. Local government works because it provides services that folks depend on, and recognizes what local people need, like fire prevention and search and rescue.
When you think back on all the fun your family has had at the county recreation center, you’ll realize many areas where county government intersects with your life story again and again. Family health and senior services provide support to citizens throughout their life spans, including home delivered meals and activity centers. Health departments also offer flu shots, child and travel immunizations and oversee waste management to name a few of the contributions that impact health and wellness.
Community development, tourist attractions, parks and recreation make our lives more enjoyable and support economic growth. County services from emergency management to road repair and maintenance bring tremendous value to each of our lives.
With America’s system of federalism, counties are a key component of government. It’s truly local government and it works well because it’s the closest level of government to the people. At BWP, we think of it as where the rubber meets the road. Visit the Utah Association of Counties website, WhyCountiesMatter.org to find out more about your local county government services and see more of their marketing campaign ideas.
