BWP Blog

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Alexandria: The New Experience

BWP is honored to be working with the City of Alexandria, Virginia by way of the Cultural Planning Group. BWP worked with CPG to develop the Salt Lake City Cultural Core Action Plan in 2016 and is just finishing up the design and production of the Alexandria Final Plan. We are excited to continue collaborating with our Cultural Core partners and look forward to many projects to come.

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Selected to Receive an Achievement Award

BWP is proud to announce that the Salt Lake Cultural Core Action Plan has been selected to receive an Achievement Award by APA Utah. The Achievement Award is the highest honor that APA can bestow on a planning project. BWP was responsible for developing the marketing and promotions strategy, approach and content for the 5-year action plan and is honored to have played a role in the future evolution, celebration and consideration of Salt Lake City as one of the key cultural centers in the country.

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Working with Grabber Construction Products

BWP is honored to be working with Grabber Construction Products on the design and development of digital assets. Grabber is the country’s leading distributor of quality products built for construction professionals. Celebrating over 50 years in business, Grabber now boasts over 16,000 SKU’S and enjoys a robust international footprint which allows them to continue to increase market share and innovate the industry. Shown here are (2) custom landing pages designed and built for the re-launch of the Tie-Master and Lag-Master products.

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Continued Work with SLC DED

BWP continues its work with the Salt Lake City Department of Economic Development. Shown here are a couple of marketing assets we have designed and developed. A kit cover and strategic marketing one-sheet have been added to the list of pieces we have developed for the Department. Annie Davis has been fantastic to work with is very talented. We are in the middle of putting together the 2016 Annual Report for the Department and will provide images of the finished piece as it is completed.

Web Design Trends 2017

Web Design Trends 2017

Great article on some website trends happening in 2017.
Some good thoughts from the Webflow Blog.

webflow.com/blog/18-web-design-trends-for-2017

1. Layouts that let content shine
2. Better collaboration between designers, and between designers and developers
3. Improved design-to-development workflows
4. Big, bold type
5. Complex layouts rooted in graphic design principles
6. More SVGs
7. Constraint-based design tools
8. More and brighter color
9. More focus on animation
10. Unique layouts
11. Flexbox
12. Complex CSS grid layouts
13. A focus on designing for content delivery, personalization, and conversion
14. More focus on human content and conversation
15. The fight against fake news
16. More peeks inside design (and content)
17. A new designer deliverable — code — created in new ways
18. Virtual reality … on the web

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CFA Poster Designs

BWP is honored to have been working with the Salt Lake City Center for the Arts on a comprehensive long-term branding and marketing project that included large 4’ x 6’ posters that will be presented in the main Eccles Theater walkway, digital TV screens for all CFA venues, email marketing templates, one marketing brochure for all the venues, one marketing brochure for the Eccles Theater, a Step & Repeat graphic and other assets. We have thoroughly enjoyed working with Jessica and her team and look forward to future projects together. They are a very talented and hard-working staff. Shown here are the large format posters we designed. The original concept centered around vintage theatre and movie posters utilizing hand-painted original artwork capturing the essence of each performance venue with typography interwoven into each piece.

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Continued Partnership with EnerBank USA

BWP is honored to serve as the Agency of Record for EnerBank USA, the nation’s leading home improvement lender. We are now in our 4th year working with EnerBank and are proud to be an integral part of their continued growth. We work closely with the leadership team to develop campaigns for their Sponsors to help them make their dealers more successful. From landing pages, to email campaigns, to HubSpot Integration, to content development and messaging, we love working with Joel, Luke and the entire team at EnerBank to make it all happen.

Tony Sauvageau Joins Our Creative Team

Tony Sauvageau Joins Our Creative Team

BWP is proud to announce the addition of Tony Sauvageau to our team. Tony is a brilliant full-stack developer with 8 years of experience building top-tier sites for a variety of clients. His knowledge base includes fluency in CSS, HTML, Javascript, React, Ruby on Rails, UX, UI and IXD Design, Social Media, Bootstrap, Materialize, Express, JQuery and Node.js. And it goes without saying his knowledge with CMS platforms is exceptional as he works with WordPress, JOOMLA and also develops custom CMS platforms for clients who desire that approach. Tony is also wonderful to work with and provides customer support that is consistent with the BWP Triple-AAA standard.

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SLC Department of Economic Development Brochure

BWP is honored to be working with the Salt Lake City Department of Economic Development and just completed this beautiful marketing brochure to let companies and corporations across the globe that SLC is the place to be. Utilizing vellum stock, embossing, metallic ink and other custom printing applications we produced a piece that complements the stature of our great City. Hats off to Annie Davis for being so attentive to detail, passionate about her position and wonderful to work with. Great job DOED!

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Lady Fitness Digital Marketing Campaign

BWP is proud to be working with Lady Fitness. We developed a digital marketing campaign to run on display, FaceBook and Instagram to increase memberships to two of their three locations. The campaign is working beautifully and we continue to refine the campaign monthly based on data and performance of the campaign. We are testing messaging, photographic style, color and other characteristics to continue refining and improving the campaign. Lady Fitness is a leading women-only fitness company with three locations that serve a wide demographic of women with the mission of supporting and empowering all women through fitness and education.