We are a small creative team, but there’s no project too big.
Traditional, unnecessarily complicated agency models are expensive, impersonal, and inflexible. BWP provides an intimate and tangible experience, and with connection at the core of everything we do, every part of us is connected to your project.
Salt Lake City Web/App Design & Dev Services
Web and app design: it’s like the secret sauce of the digital world, the fancy outfit for the internet party, and the handshake that makes the first impression unforgettable. Picture this: you’re scrolling through your phone, hunting for a website or app to solve your problem, make you smile, or give you a laugh.
You land on something that’s hard to navigate, feels clunky, or looks like it was made in 1997—immediate exit. And a swift judgment. That’s why web and app design are absolute MVPs in today’s tech-heavy universe.
Web and app design isn’t just about making things pretty (though, let’s be real, who doesn’t love a clean aesthetic?). It’s about crafting seamless experiences that make users feel like they’re gliding through an online world of possibilities. Good web and app design are the digital glue that holds everything together.
They blend aesthetics, functionality, and usability in a way that makes you not only visit—but stay.
Because in this world of constant click-happy users, it’s not just about being found
online—it’s about making sure the journey is smooth, and maybe even a little addictive.
BWP is a Full-Stack Digital Agency
Think of BWP as a “one-stop shop” for all things digital. From the front-end to the back-end, we offer a complete range of services that cover the entire journey of building and growing a brand or business online with a focus on UX (User Experience), UI (User Interface), and IXD (Interaction Design).
Here’s a breakdown of UX, UI, and IXD:
UX: User Experience
UX refers to the overall experience a person has when interacting with a digital product, like a website, app, or software. It’s about how easy, enjoyable, and intuitive those interactions are.
UI: User Interface
UI refers to the visual design and interactive elements of a digital product—the stuff you can see and click on when using a website, app, or software. It’s everything from buttons, menus, and icons to the layout, colors, fonts, and images that make the interface visually appealing and functional.
IXD: Interaction Design
IXD is a key component of the design process that bridges the gap between the design elements (UI) and the overall experience (UX), creating interactions that make the product feel responsive and user-friendly.
The BWP Web and App Development Process
BWP has designed and produced high-converting websites and apps in the Salt Lake City area and beyond since our inception, and we have adapted, evolved, and excelled with the rise of technology. Driven by the understanding that a brand’s visual objectives and emotional characteristics must be defined before the creative begins, our process is first directed by a two-fold focus:
The presence of a state-of-the-art interface design, development, and functionality
The app or site must integrate into a client’s overall marketing strategy and brand personality
With our focus set, we then move forward with our deliverables:
User-flow Map:
Once the objectives and tools needed are determined, we develop a strategic user-flow map to flush-out what specific user interactions are necessary and how they interact with one another. We test every possible path a user might take and what interactions must occur on each page.
Wireframes:
UI refers to the visual design and interactive elements of a digital product—the stuff you can see and click on when using a website, app, or software. It’s everything from buttons, menus, and icons to the layout, colors, fonts, and images that make the interface visually appealing and functional.
Interaction Plan:
After completing the wireframe, we move to the interaction design phase. Here we craft digital experiences that not only convey a brand’s story but allows users to experience a brand’s personality and dynamism. Accomplishing this phase involves prototyping, testing, and personas before refining the creative, animation, and content.
From concept to click-worthy, are you ready to turn heads and grow your business?
When your business stands out digitally, you don’t just capture attention, you capture customers.
A sleek, user-friendly website or app doesn’t just look good; it builds trust, boosts conversions, and sets you apart from the competition.
Yes. We design and build websites and applications entirely in-house, which allows strategy, design, and functionality to be tightly integrated. Too often, websites are created by splitting design and development between different partners, resulting in gaps between how the site looks and how it works. At BWP, our team collaborates from the start so the user experience, brand identity, and technical performance all work seamlessly together.
User experience is central to our process. We begin by mapping how audiences will navigate your site — what they’re looking for, what actions they need to take, and what obstacles might prevent them from doing so. Wireframes and prototypes allow us to test usability before we ever move into design. During development, we build responsive layouts that adapt to different devices, ensuring the experience is consistent on desktop, tablet, and mobile. The result is a site that looks good but, more importantly, works well for the people using it.
Yes. Websites today must be designed not only for human users but also for the algorithms that connect users to content. We structure sites with clean code, accessible design, keyword-rich content, and metadata that supports SEO best practices. We also prepare sites for the emerging world of AI-driven search, ensuring that content is clear, structured, and aligned with how people are increasingly asking questions online.
Yes. We design and develop e-commerce systems that are secure, scalable, and easy to manage. Whether it’s a simple store with a small product catalog or a large, complex platform with multiple categories and integrations, we ensure that the shopping experience is intuitive and that checkout is seamless. Our goal is to make it as easy as possible for your customers to find, select, and purchase products — and for your team to manage the back end efficiently.
Absolutely. We build websites with content management systems (CMS) like WordPress or custom platforms, tailored to your needs. This gives your team control over content updates without requiring technical expertise. We also provide training and documentation so your staff can confidently manage the site after launch.
Accessibility is not an afterthought — it’s essential. We design and develop sites to meet ADA and WCAG guidelines, ensuring they are usable by people with varying abilities. This includes attention to color contrast, font size, screen-reader compatibility, and intuitive navigation. Accessible design not only broadens your audience but also reflects a brand’s commitment to inclusivity and professionalism.
Yes. We integrate analytics tools into every site we build, giving you visibility into how people are using it. From traffic and demographics to conversion tracking and engagement, you’ll have real-time insights into performance. We can also design custom dashboards to highlight the KPIs most relevant to your goals.
Yes. Websites and apps are living platforms, not static projects. We offer ongoing support packages that include hosting, security updates, bug fixes, and content management assistance. We also monitor performance and recommend optimizations over time, ensuring your site continues to evolve with your brand and your audiences.
Our design philosophy is that beauty and usability must work together. A website that looks impressive but is difficult to navigate fails its audience; one that functions well but ignores visual identity misses the opportunity to build connection. At BWP, our designers and developers collaborate closely to balance form and function, creating sites that are visually aligned with your brand while delivering intuitive user experiences.
It’s the integration of strategy, design, and technology under one roof. We don’t treat web projects as purely technical builds; we treat them as extensions of your brand. Every design decision reflects your identity, every technical decision supports performance and usability, and every piece of content aligns with your larger strategy. Clients appreciate that when they work with BWP, they get more than a functional website — they get a digital platform that strengthens their brand, engages their audiences, and delivers results.