Utah Association of Counties engaged BWP to develop a new corporate brand for their organization. Functioning as “the unified voice for Utah’s 29 counties”, the UAC brand had to communicate with a variety of audiences, from County Officials, to residents, to State Politicians, to the media. Dozens of qualitative interviews were conducted along with multiple stakeholder strategy sessions to develop advertising campaigns, marketing plans, and a cohesive brand platform from which to launch successful communications initiatives across the State of Utah.
Now in our third year with UAC, we are building websites for Duchesne, Piute, Millard and Washington Counties. We have also produced an explainer video, TV campaign and multiple radio spots to educate and inform residents across our great State about the critical role County Government plays in their lives.
BWP is also currently developing a series of videos about various county officials and how they became passionate about public service.