BWP Communications
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WORK
MRS FIELD'S COOKIES
Mrs. Field's Cookies
BWP created this messaging platform for the nationwide launch of "Cookie Dough Delights" - individually wrapped pieces of cookie dough covered in dark chocolate. The opportunity to play with concepts that appealed to our emotional, childlike connection with cookie dough provided a variety of messaging and visual solutions that were fun, compelling and on-brand.
ADVERTISING CAMPAIGN DEVELOPMENT / MESSAGING
Mrs. Fields Advertising Campaign Posters 1 Mrs. Fields Marketing Campaign Posters 2 Mrs. Fields Messaging Campaign Posters 3 Mrs. Fields Ad Campaign Posters 4