Fast becoming one of the world’s leading authorities on Cyber Security, Critical Intelligence engaged BWP to help with advertising, marketing, and brand development efforts. With Cyber Security being one of the hottest issues in the world today, CI needed to increase brand awareness quickly and create a brand platform that competed with the global companies, such as Symantec, who are providing similar services to Fortune 500 companies across the globe.
Following an intensive research phase including stakeholder workshops, competitive research, and numerous qualitative interviews with past, present and potential customers, we developed an elegant and powerful brand and online presence to compete with companies such as Symantec and Firefly. We created a compelling marketing strategy, brand identity, and corporate website design that elevated their brand reputation.
BWP is an ad agency based in Salt Lake City, Utah serving clients across the country.