| For a public relations campaign to be truly effective, it has to break through the clutter. Media options are changing rapidly and it is crucial to be in front of those changes. To build a successful campaign, it is important to first identify the desired result. PR can take on many different forms from changing public attitudes or perceptions, to building awareness, reputation management or positioning as an industry expert.
The BWP team is able to optimize your public relations campaign on any platform. We provide traditional PR but only from the industry definition of traditional. Our approach is anything but traditional. Our focus is not just providing information but providing it in such a way that will garner a second look, resonate with an assignment editor, or create interest by appropriately positioning a story. We can provide PR from a grassroots level, to utilizing the latest in social media (Twitter, YouTube, Facebook, blogs, etc.) as well as large scale local or national projects. We develop the strategy, plan and execution from start to finish or we can work with in-house marketing managers to implement individual projects within a PR campaign. The best PR is all about Relationships and our team consists of media experts who know the business from the inside out.