| The BWP team has a very unique philosophy on buying strategies, a philosophy that gives us a strong competitive edge. Our strategy goes to the core of how ratings are created, how the adult mind processes information and how best to reach your target audience without waste or inefficiency thus maximizing your advertising dollar.
In addition, many times we have clients whose needs go beyond a traditional buy. We work creatively to build successful promotions and events that can add exposure and awareness. From grass roots marketing to national media exposure, our highly talented team provides the working knowledge to provide results. Our media team is skilled in television, radio, outdoor, print, grass roots marketing and engaging promotions and events.
We use qualitative and quantitative research to develop "spot on" media campaigns. Research data allows us to look past traditional ratings and into psychographic profiles which provide a more targeted schedule. We provide campaign stewardship ensuring the media outlets are delivering as contracted and achieving the appropriate audience delivery.